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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
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    J

    John Wiley & Sons

    The New Rules of Marketing & PR

    Skills you'll gain: Marketing Planning, Blogs, Marketing and Public Relations, Content Creation, Search Engine Marketing, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Media Relations, Data-Driven Marketing, Marketing, Digital Content, Social Media Marketing, Digital Marketing, Public Relations, Social Media, Business, Web Analytics and SEO

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 1

    Skills you'll gain: Social Sciences, Social Studies, Science and Research, Economics, Policy, and Social Studies, Research Design, Surveys, Qualitative Research, Research, Research Methodologies, Sociology, Scientific Methods, Political Sciences, Experimentation, Anthropology, Economics, Correlation Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    52 reviews

    Beginner · Course · 1 - 3 Months

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    Universidad de Palermo

    IA Aplicada al Marketing y Growth Digital

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, E-Commerce, Digital Media Strategy, Canva (Software), Marketing Strategies, Data-Driven Marketing, Target Audience, No-Code Development, Google Gemini, Digital Marketing, Marketing, Branding, Entrepreneurship, Artificial Intelligence, Business Modeling, Business, Innovation, Client Services, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
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    457 reviews

    Beginner · Specialization · 1 - 3 Months

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    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 2

    Skills you'll gain: Research Design, Research Methodologies, Science and Research, Social Sciences, Surveys, Qualitative Research, Institutional Review Board (IRB), Survey Creation, Statistical Analysis, Data Collection, Higher Education, Correlation Analysis, Sample Size Determination, Ethical Standards And Conduct, Academic Advising, Probability & Statistics, Regression Analysis, Informed Consent

    4.7
    Rating, 4.7 out of 5 stars
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    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Cross Platform Development, Experience Design, User Centered Design, UI/UX Research, Responsive Web Design, Human Centered Design, Web Design, Web Presence, Usability, Design Research, Design Thinking, Design Strategies, Usability Testing, Prototyping, Generative AI, Ideation

    4.8
    Rating, 4.8 out of 5 stars
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    5.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    4.6
    Rating, 4.6 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

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    A

    Alex Genadinik

    2026 Marketing Introduction And Fundamentals

    Skills you'll gain: Marketing, Target Audience, Target Market, Estimation, Marketing Strategy and Techniques, Customer Analysis, Persona Development

    Mixed · Course · 1 - 4 Weeks

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    C

    Coursera

    Salesforce Marketing Cloud Integration Essentials

    Skills you'll gain: Postman API Platform, Personalized Campaigns, API Testing, Marketing Automation, Content Management Systems, Application Programming Interface (API), Drupal, Restful API, Data Mapping, Workflow Management, Data Integration, Security Controls, Compliance Management, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Contextual Advertising, Marketing, Personalized Campaigns, AI Enablement, Marketing Effectiveness, Responsible AI, MarTech, Data Ethics, Customer experience improvement, Journey Mapping, Artificial Intelligence, Customer Insights, Customer Engagement, Consumer Behaviour, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
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    62 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Amsterdam

    Methods and Statistics in Social Science - Final Research Project

    Skills you'll gain: Statistical Analysis, Research, Science and Research, Research Reports, Data Analysis, Research Design, Scientific Methods, Data Collection, Research Methodologies, Research and Design, Report Writing, Experimentation, Social Sciences

    4.4
    Rating, 4.4 out of 5 stars
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    71 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation

    Mixed · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    E

    EDUCBA

    Content Marketing for Audience Growth

    Skills you'll gain: Content Marketing, Blogs, Brand Marketing, Driving engagement, Content Creation, Content Strategy, Digital Content, Content Development and Management, Marketing Strategies, Target Audience, Content Management, Customer Engagement, Drive Engagement, Brand Awareness, Media and Communications

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • The New Rules of Marketing & PR: John Wiley & Sons
  • Social Science Approaches to the Study of Chinese Society Part 1: The Hong Kong University of Science and Technology
  • IA Aplicada al Marketing y Growth Digital: Universidad de Palermo
  • Social Science Approaches to the Study of Chinese Society Part 2: The Hong Kong University of Science and Technology
  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University
  • 2026 Marketing Introduction And Fundamentals: Alex Genadinik
  • Salesforce Marketing Cloud Integration Essentials: Coursera
  • What Can AI Do for Marketing?: Emory University
  • Methods and Statistics in Social Science - Final Research Project: University of Amsterdam

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Market (economics) (28)
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Analytics (13)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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