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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
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    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Brand Marketing, Brand Management, Business Development, Proposal Development, Event Management, Drive Engagement, Business Planning, Program Implementation, Case Studies, Advertising Sales, Stakeholder Management, Social Impact, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    283 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Sourcing Excellence

    Skills you'll gain: Supply Chain Management, Strategic Sourcing, Forecasting, Supply Chain Planning, Materials Management, Procurement, Supplier Management, Inventory Management System, Process Improvement, Supplier Quality Management, Payment Processing, Cash Flows

    4.7
    Rating, 4.7 out of 5 stars
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    27 reviews

    Advanced · Course · 1 - 4 Weeks

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    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Perform exploratory data analysis on retail data with Python

    Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Data Preprocessing, Exploratory Data Analysis, Matplotlib, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter

    4.6
    Rating, 4.6 out of 5 stars
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    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security

    4.7
    Rating, 4.7 out of 5 stars
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    62 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    L

    L&T EduTech

    Geotechnical Foundation Design

    Skills you'll gain: Building Codes, Construction, Laboratory Testing, Structural Engineering, Test Engineering, Laboratory Experience, Construction Engineering, Civil Engineering, Environmental Monitoring, Engineering Analysis, Virtual Environment, Experimentation, Research Reports, Structural Analysis, Analytical Testing, Engineering Practices, Penetration Testing, Engineering Calculations, Failure Analysis, Finite Element Methods

    4.7
    Rating, 4.7 out of 5 stars
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    13 reviews

    Advanced · Specialization · 3 - 6 Months

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    J

    Johns Hopkins University

    Strategies for Senior Housing Communities during COVID-19

    Skills you'll gain: Infection Control, Emergency Response, Personal protective equipment, Public Health, Community Health, Mental Health, Health And Safety Standards, Patient Education and Support, Education and Training, Policy Development, Interpersonal Communications

    4.8
    Rating, 4.8 out of 5 stars
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    154 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Ecommerce Foundation

    Skills you'll gain: Merchandising, Adobe Experience Manager, E-Commerce, Product Assortment, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Web Design and Development, Technology Solutions, System Implementation, Value Propositions, Digital Transformation, Case Studies, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Technical Consulting, B2B Sales

    4.3
    Rating, 4.3 out of 5 stars
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    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Liderazgo orientado al florecimiento humano

    Skills you'll gain: Organizational Leadership, Self-Awareness, Personal Development, Emotional Intelligence, Organizational Effectiveness, Business Leadership, Leadership Development, Resilience, Optimism, People Development, Leadership, Relationship Building, Growth Mindedness, Adaptability, Positive Behavior Support

    4.8
    Rating, 4.8 out of 5 stars
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    67 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Interacción social y cultura organizacional

    Skills you'll gain: Organizational Development, Organizational Structure, Qualitative Research, Organizational Effectiveness, Industrial and Organizational Psychology, Organizational Change, Culture, Behavior Management, Psychosocial Assessments, Employee Engagement, Research Methodologies, Leadership, Sustainable Development, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Predictive Modeling with Logistic Regression using SAS

    Skills you'll gain: SAS (Software), Model Evaluation, Logistic Regression, Predictive Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
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    63 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Comportamento e Marketing Digital: Fundação Instituto de Administração
  • Sourcing Excellence: Rutgers the State University of New Jersey
  • The "What" of the Marketing Strategy: IE Business School
  • Perform exploratory data analysis on retail data with Python: Coursera
  • Foundations of Information Systems for Business: Howard University
  • Geotechnical Foundation Design: L&T EduTech
  • Strategies for Senior Housing Communities during COVID-19: Johns Hopkins University
  • Adobe Ecommerce Foundation: Adobe
  • Liderazgo orientado al florecimiento humano: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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