• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Growing Team Members

    Skills you'll gain: Peer Review, Team Motivation, Team Leadership, People Development, Leadership Development, Mentorship, Employee Coaching, Professional Development, Team Management, Growth Mindedness, Empowerment, Storytelling, Mindfulness

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Airport Infrastructure Development

    Skills you'll gain: Civil Engineering, Construction Engineering, Building Information Modeling, Construction, Construction Management, Capacity Management, Capacity Planning, Building Design, Building Services Engineering, Facility Management, Facility Repair And Maintenance, Landscape Architecture, Construction Estimating, Architecture and Construction, Architectural Design, Civil and Architectural Engineering, Environmental Engineering, Energy and Utilities, Engineering Plans And Specifications, Sustainable Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Leadership for Cancer Informatics Research

    Skills you'll gain: Health Equity, Team Management, Record Keeping, Collaborative Software, Technical Management, Clinical Informatics, Informatics, Healthcare Project Management, Health Informatics, Clinical Research, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Clinical Trials, GitHub, Git (Version Control System), Docker (Software)

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Data Preparation with Alteryx: Automating Analytics

    Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Preprocessing, Workflow Management, Data Literacy, Project Schedules, Data Visualization, Scheduling, Data Analysis Expressions (DAX), Automation, Exploratory Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    G

    Google Cloud

    Preparing for the Google Cloud Professional Cloud Architect Exam en Español

    Skills you'll gain: Google Cloud Platform, Cloud Computing Architecture, Network Planning And Design, Technical Design, Technical Services, System Implementation, System Configuration, Cloud Computing, User Provisioning, Data Storage, Solution Architecture, Cloud Applications, Cloud Management, Cloud Solutions, Cloud Security, Cloud Infrastructure, Cloud Services, Test Planning, Cloud Storage, Scalability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Intermediate Rust Programming and Advanced Concepts

    Skills you'll gain: Rust (Programming Language), Data Structures, Package and Software Management, Maintainability, Algorithms, Software Testing, Unit Testing, Software Design Patterns, Development Testing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Manufacturing Industry 101

    Skills you'll gain: Manufacturing Operations, Manufacturing Processes, Process Control, Lean Manufacturing, Production Management, Operational Efficiency, Continuous Improvement Process, Sustainability Standards, Collaboration, Innovation, Adaptability, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Managing Hybrid Teams

    Skills you'll gain: Case Studies, Team Management, Accountability, Leadership and Management, Virtual Teams, Team Building, Collaboration, Leadership, Communication, Workforce Management, Productivity, Employee Engagement, Adaptability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing Teams

    Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Science and Technology of China

    高效协作

    Skills you'll gain: Productivity, Workflow Management, Collaboration, Operational Efficiency, Process Design, Knowledge Transfer, Process Optimization, Team Oriented, Learning Strategies, Smart Goals, Information Management

    4
    Rating, 4 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
next-gen brand management
hospitality luxury brand management
introduction to strategic brand management
brand and product management
1…587588589…834

In summary, here are 10 of our most popular brand management courses

  • Growing Team Members: Automatic Data Processing, Inc. (ADP)
  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • Airport Infrastructure Development: L&T EduTech
  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Leadership for Cancer Informatics Research: Johns Hopkins University
  • Data Preparation with Alteryx: Automating Analytics: Coursera
  • Preparing for the Google Cloud Professional Cloud Architect Exam en Español: Google Cloud
  • Intermediate Rust Programming and Advanced Concepts: Packt
  • Manufacturing Industry 101: Coursera
  • Managing Hybrid Teams: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok