• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    Universitat de Barcelona

    Magic in the Middle Ages

    Skills you'll gain: Legal Research, European History, World History, Social Studies, Research, Cultural Diversity, Liberal Arts, Science and Research, Anthropology

    ★ 4.6 (1.8K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, AI Enablement, Organizational Strategy, Artificial Intelligence, Responsible AI, Strategic Thinking, Business Transformation, Organizational Development, Business Risk Management, AI literacy, Digital Transformation, Risk Analysis, AI Integrations, Business Ethics, Automation, Thought Leadership, Data Ethics, Human Machine Interfaces

    ★ 4.6 (2.6K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Entrepreneurship: Launching an Innovative Business

    Skills you'll gain: Customer Analysis, Value Propositions, Closing (Sales), Entrepreneurial Finance, Entrepreneurship, Business Planning, Sales Strategy, Ideation, Sales Pipelines, Innovation, Customer Insights, Risk Management, Risk Analysis, Proposal Development, New Product Development, Sales Presentations, Business Modeling, Strategic Thinking, Market Analysis, Finance

    ★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Accounting Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Data, Financial Accounting, Corporate Accounting, Process Optimization, Analytics, Corporate Strategy, Accounting, Financial Forecasting, Business Metrics, Process Improvement and Optimization, Operational Analysis, Advanced Analytics, Performance Measurement, Accrual Accounting, Accruals, Predictive Analytics, Finance

    ★ 4.5 (3K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Order Entry, Closing (Sales), Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, General Sales Practices, Service Management

    ★ 4.6 (2.2K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • V

    Vanderbilt University

    Microsoft 365 Copilot for Leaders

    Skills you'll gain: Prompt Patterns, AI powered creativity, Business Correspondence, Risking, Leadership Development, AI literacy, Writing, Thought Leadership, Brainstorming, Proposal Development, Human Resource Strategy, Business Transformation, Staff Management, AI Integrations

    ★ 4.7 (2K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Scrum Master Certification

    Skills you'll gain: User Story, Behavior-Driven Development, DevSecOps, Agile Project Management, Test Driven Development (TDD), Backlogs, Sprint Planning, Kanban Principles, Agile Methodology, Continuous Integration, Project Risk Management, Sprint Retrospectives, Lean Methodologies, Scaled Agile Framework, DevOps, Agile Software Development, Risk Management, Scrum (Software Development), Agile Product Development, Management Reporting

    ★ 4.6 (3.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, Human Resource Strategy, Human Capital, Human Resources, People Management, Job Evaluation, Talent Management, People Development, Compensation Management, Compensation and Benefits, Compensation Strategy, Compensation Analysis, Workforce Management, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership, Persona (User Experience)

    ★ 4.8 (2.4K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado System

    Become an EMT

    Skills you'll gain: Patient Evaluation, Airway Management, Trauma Care, Pharmacotherapy, Automated External Defibrillator, Medical History Documentation, Patient Communication, Child Health, Childbirth, Pediatric First Aid, Defibrillation, Clinical Assessment, Hazardous Waste Operations And Emergency Response Standard (HAZWOPER), Blood Pressure, Vital Signs, Respiratory Care, Neurology, Medication Administration, Cardiology, Pharmacology

    ★ 4.8 (2.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • Y

    Yale University

    The Global Financial Crisis

    Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Financial Systems, Policy Analysis, Research, and Development, Economics, Policy, and Social Studies, Financial Regulations, Public Policies, Crisis Intervention, Financial Services, General Finance, Credit Risk, Lending and Underwriting, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Contingency Planning, Loans

    ★ 4.8 (2.3K) · Mixed · Course · 3 - 6 Months

    Category: Preview
    Preview
  • U

    University of Michigan

    Managing Talent

    Skills you'll gain: Talent Management, Talent Pipelining, People Development, Performance Appraisal, Employee Onboarding, Employee Performance Management, Workforce Development, Employee Coaching, Talent Recruitment, Performance Review, Talent Acquisition, Performance Management, Leadership Development, New Hire Orientations, Recruitment Strategies, Coaching, Performance Measurement, Full Cycle Recruitment, Recruitment, Employee Engagement

    ★ 4.6 (2.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad de Chile

    Marketing Gerencial

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Brand Strategy, Marketing Planning, Customer Engagement, Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics, Business Strategies, Market Analysis

    ★ 4.8 (2.3K) · Intermediate · Course · 1 - 4 Weeks

1…596061…834

In summary, here are 10 of our most popular brand management courses

  • Magic in the Middle Ages: Universitat de Barcelona
  • AI, Business & the Future of Work: Lund University
  • Entrepreneurship: Launching an Innovative Business: University of Maryland, College Park
  • Accounting Analytics: University of Pennsylvania
  • Salesforce Sales Operations: Salesforce
  • Microsoft 365 Copilot for Leaders: Vanderbilt University
  • Scrum Master Certification: LearnQuest
  • Claves para Gestionar Personas: IESE Business School
  • Become an EMT: University of Colorado System
  • The Global Financial Crisis: Yale University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok