Advertising courses can help you learn campaign strategy, audience targeting, creative development, and media planning. You can build skills in copywriting, brand management, and analytics to measure campaign effectiveness. Many courses introduce tools like Google Ads, social media platforms, and analytics software, showing how these resources can enhance your advertising efforts and optimize outreach.

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Performance marketing, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Strategic Communication, Branding, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Data Presentation, Marketing, Digital Marketing, Facebook, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Presentations, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Performance marketing, Google Ads, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, AI Enablement, Content Creation, Analytics
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Digital Media Strategy, Campaign Management, Business Analytics, Content Marketing, Marketing Management, Marketing, Web Analytics, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months
Michigan State University
Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Creative Design, Graphic and Visual Design, Photo/Video Production and Technology, Image Quality, File Management, Creativity, Storytelling, Digital Publishing, Social Media, Content Creation, Copywriting, Information Privacy, Writing, Web Design and Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics
Intermediate · Specialization · 3 - 6 Months
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Digital Marketing, Forecasting, Content Marketing
Beginner · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Game Design, Target Audience
Beginner · Course · 1 - 3 Months

The Hong Kong University of Science and Technology
Skills you'll gain: Business Writing, Sales Presentation, Business Correspondence, Interviewing Skills, Business Communication, Case Studies, Business Ethics, Data Visualization, Oral Expression, Presentations, Target Audience, Report Writing, Writing, English Language, Business Analysis, Analysis, Communication Strategies, Verbal Communication Skills, Intercultural Competence, Communication
Beginner · Specialization · 3 - 6 Months