Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Looker (Software), Data Visualization Software, Performance Metric, Marketing Analytics, Interactive Data Visualization, Data Storytelling, Data-Driven Marketing, Business Reporting, Data Presentation, Trend Analysis, Dashboard Creation, Grafana, Data Literacy, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Methods, Data Manipulation, Data Transformation
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Natural Language Processing, Machine Learning Algorithms, Data Preprocessing, Model Training, Python Programming
Build toward a degree
Intermediate · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Email Marketing, Email Automation, AI Personalization, Personalized Campaigns, Data-Driven Marketing, Marketing Analytics, Responsible AI, Web Analytics, Google Analytics, Marketing Effectiveness, Customer Retention, Applied Machine Learning, Predictive Modeling, Predictive Analytics, Data Ethics, Generative AI, ChatGPT, Customer Insights, Data-Driven Decision-Making, Model Evaluation
Advanced · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Social Media Analytics, Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Customer Analysis, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Marketing Strategies, Search Engine Optimization, Content Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Intelligence, Business Intelligence Software, Marketing Analytics, Pivot Tables And Charts, Dashboard Creation, Dashboard, Data Visualization, Data-Driven Marketing, Power BI, Data Presentation, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Market Opportunities, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Digital Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Marketing Effectiveness, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, System Monitoring, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Google Analytics, Data Storytelling, Data Presentation, Data Literacy, Marketing Analytics, Web Analytics, Data Validation, Dashboard Creation, Data-Driven Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Predictive Analytics, Verification And Validation, Information Privacy, Data Collection
Beginner · Course · 1 - 4 Weeks