• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Business Intelligence, Materials Management, Strategic Decision-Making, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado System

    Agile Leadership

    Skills you'll gain: Change Management, Organizational Change, Agile Methodology, Meeting Facilitation, Positivity, Team Building, Resilience, Scrum (Software Development), Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Culture Transformation, Organizational Development, Agile Project Management, Virtual Teams, Team Leadership, Business Transformation, Leadership Development, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • L

    LearnKartS

    Risk Management Professional Certification Prep

    Skills you'll gain: Risk Management, Risk Analysis, Agile Project Management, Project Risk Management, Agile Methodology, Root Cause Analysis, Risk Mitigation, Contingency Planning, Risk Management Framework, Continuous Monitoring, Risk Appetite, Performance Analysis, Business Risk Management, Communication Planning, Stakeholder Management, Operational Risk, Risk Control, Project Management, Threat Management, Project Management Institute (PMI) Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    120 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    IESE Business School

    Corporate Finance Essentials

    Skills you'll gain: Corporate Finance, Financial Management, Financial Modeling, Financial Analysis, Capital Budgeting, Portfolio Management, Investments, Return On Investment, Cost Estimation, Portfolio Risk, Business Valuation, Capital Markets, Risk Management, Correlation Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Leading Teams

    Skills you'll gain: Team Building, Teamwork, Team Management, Team Leadership, Conflict Management, Team Motivation, Collaboration, Virtual Teams, Performance Management, Organizational Structure, Leadership, Innovation, People Development, Industrial and Organizational Psychology, Diversity and Inclusion, Goal Setting, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Financial Planning for Young Adults

    Skills you'll gain: Financial Planning, Investments, Budgeting, Risk Management, Goal Setting, Cash Management, Finance, Smart Goals, Insurance, Financial Management, Credit Risk

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • A

    Aptly

    Supercharge your Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, AI Personalization, Real Time Data, Marketing Analytics, Customer Insights, AI Enablement, Target Audience, Marketing Strategies, Driving engagement, Marketing Automation, A/B Testing, Content Creation, Persona Development, Generative AI, Brand Strategy, Data-Driven Decision-Making, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Finanzas corporativas

    Skills you'll gain: Business Valuation, Fixed Asset, Financial Statement Analysis, Financial Management, Corporate Finance, Capital Budgeting, Finance, Performance Measurement, Business Mathematics, Financial Data, Project Finance, Financial Analysis, Investment Management, Portfolio Management, Budgeting, Financial Modeling, Balance Sheet, Financial Policy, Capital Markets, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    American Museum of Natural History

    Ecology: Ecosystem Dynamics and Conservation

    Skills you'll gain: Environment, Systems Thinking, Environmental Science, Natural Resource Management, Environmental Resource Management, Biology, Sustainable Development, Environmental Engineering and Restoration, Case Studies, Mathematical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnKartS

    AI Digital Marketing Mastery

    Skills you'll gain: Prompt Engineering, Blogs, Google Gemini, Email Automation, Email Marketing, Web Analytics and SEO, Social Media Content, Social Media Marketing, Google Ads, Copywriting, Search Engine Optimization, Digital Marketing, ChatGPT, Digital Advertising, Content Marketing, Content Creation, Keyword Research, Lead Generation, Artificial Intelligence, Brand Strategy

    Beginner · Specialization · 1 - 3 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
brand management free
brand management university of london
brand management: aligning business, brand and behaviour – university of london
brand management london business school
brand management and marketing
brand management certification
1…606162…834

In summary, here are 10 of our most popular brand management courses

  • Supply Chain Analytics: Rutgers the State University of New Jersey
  • Agile Leadership: University of Colorado System
  • Risk Management Professional Certification Prep: LearnKartS
  • Corporate Finance Essentials: IESE Business School
  • Intellectual Property Law: University of Pennsylvania
  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Leading Teams: University of Michigan
  • Financial Planning for Young Adults: University of Illinois Urbana-Champaign
  • Supercharge your Social Media Marketing with AI: Aptly
  • Finanzas corporativas: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok