Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Usability Testing, Product Planning, Responsible AI, Commercialization, Generative Adversarial Networks (GANs), Artificial Intelligence, Product Strategy, Project Management Life Cycle
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Responsible AI, Google Gemini, LLM Application, AI Enablement, AI Product Strategy, Stakeholder Analysis
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Content Marketing, Content Strategy, Marketing Effectiveness, Strategic Prioritization, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Key Performance Indicators (KPIs), Spreadsheet Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Database Design, Data Wrangling, Shiny (R Package), Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Interactive Data Visualization, Statistical Analysis, Dashboard, Big Data, Microsoft Excel, Data Presentation, Analytical Skills, Excel Formulas, Data Manipulation, Web Scraping
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Social Media Strategy, Digital Marketing, Calendar Management, Performance Analysis, Customer Relationship Management (CRM) Software, Customer Relationship Management, Content Development and Management, Customer Insights, Web Analytics, Content Strategy, Scheduling, Target Audience, Marketing Communications, Persona Development, Analytics, Market Data
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Change Management, Team Management, Leadership Development, Team Leadership, Leadership
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Keyword Research, Competitive Analysis, Marketing, Content Strategy, Digital Marketing, Auditing, Market Research, Test Tools, Technical Communication, Technical Analysis
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: TikTok, LinkedIn, Closing (Sales), Strategic Partnership, Podcasting, Thought Leadership, Video Production, Content Creation, Social Media Content, Brand Awareness, Social Media, Productivity Software, Social Media Marketing, Brand Strategy, Business Planning, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: AI Product Strategy, User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Product Roadmaps, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Backlogs, ChatGPT, Test Planning, Registration, Leadership
Beginner · Professional Certificate · 3 - 6 Months