Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

LearnKartS
Skills you'll gain: Google Gemini, Google Ads, Digital Marketing Tools, Advertising Campaigns, Email Marketing, Marketing Automation, Online Advertising, Email Automation, Meta Ads Manager, Digital Marketing, Keyword Research, Marketing Analytics, Blogs, ChatGPT, Marketing Strategy and Techniques, Advertising, Content Marketing, Lead Generation, Copywriting, Facebook
Beginner · Course · 1 - 4 Weeks

Goldman Sachs
Skills you'll gain: Social Impact, Corporate Sustainability, Entrepreneurship, Strategic Thinking, Business Ethics, Business Planning, Program Evaluation, Performance Measurement, Stakeholder Engagement, Business Management
★ 4.8 (84) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Engagement, Business Metrics, Web Analytics, Business Analytics, Analytics, Key Performance Indicators (KPIs), Data Storytelling, Performance Analysis, Data Presentation, Digital Analysis, Presentations, Stakeholder Communications, Marketing Analytics, Strategic Communication, Data-Driven Marketing, Persuasive Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Time Series Analysis and Forecasting, Retrieval-Augmented Generation, AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Generative AI, Data-Driven Marketing, Customer Analysis, Key Performance Indicators (KPIs), Data Transformation, Generative Model Architectures, Customer Engagement, Marketing Strategies, Generative Adversarial Networks (GANs), Predictive Modeling, Responsible AI, Predictive Analytics, Trend Analysis
Intermediate · Specialization · 3 - 6 Months
Universidade de São Paulo
Skills you'll gain: Lead Generation, Sales Presentation, Selling Techniques, B2B Sales, Customer Analysis, General Sales Practices, Customer Insights, Sales Process, Sales Strategy, Sales, Customer Retention, Target Audience, Customer Success Management, Prospecting and Qualification, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Strategy and Techniques, Persona Development
★ 4.8 (454) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, General Sales Practices, Sales, Sales Process, Sales Presentations, Sales Strategy, Solution Selling, Lead Generation, Telephone Skills, Customer Relationship Building, Rapport Building, Active Listening, Communication Strategies, Customer Engagement
★ 4.7 (274) · Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Data-Driven Marketing, Marketing Automation, MarTech, Marketing Operations, Marketing, Personalized Campaigns, Marketing Strategies, Marketing Analytics, Marketing Effectiveness, Generative AI, Marketing Planning, Machine Learning, Artificial Intelligence, Performance marketing, Customer Engagement, Data Analysis, Web Analytics and SEO
Beginner · Course · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Measurement, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Content, Social Media Management, Active Listening, B2B Sales, Marketing Management, Drive Engagement, Marketing Strategies, Marketing, Marketing Planning, Social Media Analytics
★ 4.5 (102) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Direct Marketing, Driving engagement, Customer Engagement, Target Audience, Content Marketing, Marketing Effectiveness, Campaign Management, Marketing Strategy and Techniques, Marketing Strategies, Campaign Planning, Customer Relationship Building, Customer Retention, Personalized Campaigns, Marketing Communications, Relationship Management, Communication Planning
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Growth Strategies, New Business Development, Business Development, Corporate Strategy, Political Sciences, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Supply Chain, Competitive Analysis, Mergers & Acquisitions, Market Opportunities, Cost Reduction, Decision Making, Risk Management
★ 4.8 (159) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Data-Driven Marketing, Marketing Strategies, Marketing Operations, Business Metrics, Performance Metric, Performance Measurement, Performance Analysis, Data Capture, Key Performance Indicators (KPIs), Data Entry, Performance marketing, Data Compilation, Data Quality, Document Management, Data Maintenance, Record Keeping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Behavioral Economics, Content Performance Analysis, Data-Driven Marketing, Marketing Communications, Strategic Communication, Web Analytics, Digital Analysis, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Data Storytelling, Content Optimization, Cross-Functional Team Leadership, Campaign Management, Data-Driven Decision-Making, Digital Marketing Tools, Storytelling, Copywriting
Intermediate · Course · 1 - 4 Weeks