• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Using Neuroscience to Improve Your Marketing

    Skills you'll gain: Marketing Psychology, Consumer Behaviour, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Branding, Brand Awareness, Data-Driven Marketing, Brand Strategy, Decision Making, Product Strategy, Sensory Systems Analysis, Behavioral Economics, Business-To-Consumer, A/B Testing

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Digital Brand Strategy, Marketing Strategies, Search Engine Marketing, Digital Marketing, Direct Marketing, Content Marketing, Digital Media Strategy, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, Social Media Campaigns, Search Engine Optimization, Data-Driven Marketing, Content Strategy, Marketing, Marketing Planning, Social Media Marketing, Marketing Management, Social Media Strategy, Social Media

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    3.2K reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize, Analyze, and Boost Marketing Performance

    Skills you'll gain: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Campaign Management, Business Workflow Analysis, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Visualization, Data Presentation, Digital Analysis, E-Commerce, Analytics, Key Performance Indicators (KPIs), Google Analytics, Marketing Analytics, Generative AI, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    30 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    E

    EDUCBA

    Analyze and Apply Digital Marketing Fundamentals

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Marketing Planning, Customer Analysis, Marketing Management, Marketing Strategy and Techniques, Business Marketing, Strategic Decision-Making, Cross-Channel Marketing, Customer Insights, Branding, Market Analysis, Marketing Communications, Market Dynamics, Market Research, Decision Making, Value Propositions, Consumer Behaviour, Digital Media Strategy

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master the 8Ps of Service Marketing

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Service Design, Service Management, Service Improvement, Service Level, Strategic Marketing, Marketing Communications, Employee Training, Operational Excellence, Marketing Channel, Marketing, Product Strategy, Quality Management, Staff Management, Promotional Strategies, Quality Assessment, Consumer Behaviour, Cross-Channel Marketing

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automate and Verify Marketing Reports Accurately

    Skills you'll gain: Data Validation, Dashboard, Marketing Automation, Data Integrity, Verification And Validation, Workflow Management, Marketing Analytics, Data Maintenance, Data Quality, Automation, Data Governance, Performance Metric

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize Marketing Data with Looker Studio

    Skills you'll gain: Looker (Software), Data Visualization Software, Performance Metric, Marketing Analytics, Data Storytelling, Business Reporting, Data Presentation, Trend Analysis, Grafana, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration, Stakeholder Communications

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Inclusión social de personas con discapacidad desde un enfoque de derechos.

    Skills you'll gain: Disabilities, Health Equity, Diversity Awareness, Health Disparities, Workplace inclusivity, Special Education, Social Work, Diversity Equity and Inclusion Initiatives, Social Justice, Social Determinants Of Health, Labor Law, Health Care, Empowerment, Epidemiology

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    368 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Set and Evaluate Winning Marketing KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Data-Driven Marketing, Performance Metric, Performance Analysis, Performance Reporting, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Campaign Management, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Corrective and Preventive Action (CAPA)

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Rural Marketing Strategy and Consumer Behavior

    Skills you'll gain: Market Research, Brand Management, Field Marketing, Consumer Behaviour, Business Marketing, Marketing, Diversity Marketing, Branding, Market Opportunities, Strategic Marketing, Marketing Strategies, Banking, Business, Business Development, Case Studies, Digital Marketing, Insurance, Communication Strategies, Governance, Communication

    Mixed Ā· Course Ā· 1 - 3 Months

1…676869…599

In summary, here are 10 of our most popular social media marketing courses

  • Using Neuroscience to Improve Your Marketing:Ā Madecraft
  • Estrategias e innovación en marketing deportivo:Ā Real Madrid Graduate School Universidad Europea
  • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World:Ā University of Illinois Urbana-Champaign
  • Visualize, Analyze, and Boost Marketing Performance:Ā Coursera
  • GenAI for Digital Marketing and Ecommerce Analysts:Ā Coursera
  • Analyze and Apply Digital Marketing Fundamentals:Ā EDUCBA
  • Master the 8Ps of Service Marketing:Ā EDUCBA
  • Automate and Verify Marketing Reports Accurately:Ā Coursera
  • Visualize Marketing Data with Looker Studio:Ā Coursera
  • Inclusión social de personas con discapacidad desde un enfoque de derechos.:Ā Universidad de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok