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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • E

    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Analysis, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Strategic Marketing, Business Research, Correlation Analysis, Marketing, Marketing Strategies, Exploratory Data Analysis, Data-Driven Decision-Making, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Model Evaluation

    ★ 4.5 (124) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Marketing Effectiveness, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, System Monitoring, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Survey Samples: Size and Methods

    Skills you'll gain: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Research Methodologies, Estimation, Data Collection, Statistical Inference, Statistical Methods, Statistics, Decision Making, Probability & Statistics, Probability

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Automate Surveys for Smart Market Insights

    Skills you'll gain: Market Research, Customer Analysis, Product Strategy, Strategic Marketing, Workflow Management, Survey Creation, No-Code Development, Consumer Behaviour, Market Analysis, Customer Insights, Quantitative Research, Data Integration, Business Process Automation, Automation, Process Design, Real Time Data, Product Design, Decision Making, Cloud-Based Integration, Data Quality

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    ★ 4.6 (185) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Analyze and Act on Audience Insights

    Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data-Driven Marketing, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Target Market, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Spreadsheet Software, Data Capture

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Business Research, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    ★ 4.5 (749) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Research kitchen

    Skills you'll gain: Innovation, Competitive Analysis, Business Strategy, Organizational Strategy, Research, Strategic Thinking, Organizational Development, Business Research

    ★ 4.5 (158) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
    Category: Credit offered
    Credit offered
  • Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Digital Brand Strategy, Digital Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Data Quality, Probability & Statistics, Statistical Methods, Exploratory Data Analysis, Logistic Regression, Market Research, Return On Investment

    ★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Institutional Review Board (IRB), Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Experimentation, Neurology, Informed Consent, Market Research, Marketing, Analysis, Data Analysis

    ★ 4.5 (6) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Research and Draft a Competitive Analysis

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Research Reports, Business Research, Competitive Intelligence, Market Analysis, Performance Measurement, Report Writing, Market Intelligence, Business Strategy, Marketing, Strategic Thinking, Business Writing, Market Data, Strategic Decision-Making, Business Communication, Data-Driven Decision-Making

    ★ 4.9 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…789…394

In summary, here are 10 of our most popular market research courses

  • Market Analysis: University of Minnesota
  • Survey analysis to Gain Marketing Insights: Emory University
  • Analyze Marketing Data, Boost Conversions: Coursera
  • Survey Samples: Size and Methods: Coursera
  • Automate Surveys for Smart Market Insights: Coursera
  • Research Report: Delivering Insights: University of California, Davis
  • Analyze and Act on Audience Insights: Coursera
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Research kitchen: Ludwig-Maximilians-Universität München (LMU)
  • Analysis and Interpretation of Data: Queen Mary University of London

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