• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAP

    SAP Technology Consultant

    Skills you'll gain: SAP S/4HANA, System Design and Implementation, Relationship Building, ABAP RESTful Programming Model (RAP), Project Management, Test Script Development, Rapport Building, Software As A Service, Project Implementation, Enterprise Architecture, Enterprise Resource Planning, Consultative Approaches, Solution Architecture, Project Closure, Stakeholder Communications, Product Roadmaps, Test Planning, Workforce Development, Requirements Analysis, Company, Product, and Service Knowledge

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Roadmap para a Estratégia

    Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis, Financial Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    AI Collaboration with Claude

    Skills you'll gain: Analytical Skills, Emotional Intelligence, Simulations

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Building Secure Automotive IoT Applications

    Skills you'll gain: Embedded Software, Application Security, Embedded Systems, DevSecOps, Secure Coding, Internet Of Things, Application Deployment, Systems Design, User Interface and User Experience (UI/UX) Design, Cybersecurity, Security Engineering, Systems Architecture, IT Security Architecture, Development Environment, Cyber Security Strategy, Design Strategies, Software Architecture, Functional Testing, Software Testing, Open Source Technology

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Leadership in Cybersecurity Oversight

    Skills you'll gain: Cyber Governance, Cyber Security Strategy, Cybersecurity, Strategic Leadership, Cyber Risk, Strategic Communication, Safety Culture, Stakeholder Communications, Business Leadership, Security Management, Governance, IT Management, Communication Strategies, Computer Security Awareness Training, Security Awareness, Culture Transformation, Performance Metric, Communication, Business Metrics, Employee Training

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Trading Algorithms

    Skills you'll gain: Financial Trading, Financial Analysis, Financial Statement Analysis, Financial Market, Market Trend, Market Dynamics, Analysis, Equities, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The Business of Music Production

    Skills you'll gain: Intellectual Property, Music History, Contract Negotiation, Music, Musical Composition, Peer Review, Lawsuits, Litigation and Civil Justice, Negotiation, Media Production, Instrumental Music, Automation, Entrepreneurship, File Management, Business, Law, Regulation, and Compliance, Writing, Digital Assets, Innovation, Team Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Business Strategy, Design Thinking, Business Strategies, Sustainable Business, Brand Strategy, Business Solutions, Business Planning, Innovation, Presentations, Market Opportunities, Business Modeling, Business Risk Management, Design and Product, Branding, Strategic Thinking, Process Design, Digital Transformation, Persuasive Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Basics of Cyber Threat Intelligence

    Skills you'll gain: Cyber Threat Intelligence, MITRE ATT&CK Framework, Cyber Threat Hunting, Threat Detection, Threat Modeling, Threat Management, Security Controls, Cybersecurity, Cyber Security Strategy, Cyber Security Assessment, Security Information and Event Management (SIEM), Incident Response, Continuous Monitoring, Risk Management Framework, Technical Communication, Vulnerability Assessments, Automation

    Intermediate · Course · 1 - 3 Months

1…727374…361

In summary, here are 10 of our most popular marketing strategy courses

  • SAP Technology Consultant: SAP
  • Crea Gráficos para las Redes Sociales con Canva: Coursera
  • Roadmap para a Estratégia: Fundação Instituto de Administração
  • AI Collaboration with Claude: Advancing Women in Tech
  • Building Secure Automotive IoT Applications: Packt
  • Leadership in Cybersecurity Oversight: Starweaver
  • High-Impact Business Writing: University of California, Irvine
  • Trading Algorithms: Indian School of Business
  • The Business of Music Production: Berklee
  • Business Innovation and Digital Disruption: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok