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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SEO Visibility, Keyword Research, and Auditing

    Skills you'll gain: Keyword Research, Competitive Analysis, Marketing, Content Strategy, Digital Marketing, Auditing, Market Research, Test Tools, Technical Communication, Technical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Process Data from Dirty to Clean

    Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, AI Personalization, User Story, Wireframing, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Digital ROAS

    Skills you'll gain: Digital Advertising, Google Ads, Online Advertising, Target Audience, Performance marketing, Marketing Budgets, Advertising Campaigns, Cross-Channel Marketing, Digital Marketing, Campaign Management, Paid media, Social Media Campaigns, Marketing Analytics, Media Planning, Dashboard, Budget Management, Facebook, Data Analysis, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Writing, Canva (Software), Facebook, Content Creation, Storytelling, Copywriting, Storyboarding, Videography, Social Media Content, Persuasive Communication, Target Audience, Graphic and Visual Design, Persona Development, Photo Editing, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Traffic Analysis and Optimization

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Google Analytics, Content Performance Analysis, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Dashboard, Ad Hoc Analysis, Data-Driven Decision-Making, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Sales Strategy, Biotechnology, Portfolio Management, Bioinformatics, Precision Medicine, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Data Ethics, AI Personalization, Mobile Development, Software Design, Anthropic Claude, LLM Application, Software Architecture, Apple iOS, AI Product Strategy, Machine Learning Methods, Continuous Integration, Software Design Patterns, Software Development, Application Design, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Branding, Target Market, Digital Marketing, Social Media Strategy, Content Strategy, Brand Awareness, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Data Management and Communication

    Skills you'll gain: Data Storytelling, Revenue Recognition, Data Visualization, Data Literacy, Accrual Accounting, Infographics, Cash Flows, Accounting, Data Collection, Data Quality, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • SEO Visibility, Keyword Research, and Auditing: Coursera
  • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
  • Prompt Engineering: Vanderbilt University
  • Process Data from Dirty to Clean: Google
  • Generative AI for UI UX Design: IBM
  • Boost Digital ROAS: Coursera
  • Facebook Content Creator Pro: Coursera
  • AI Traffic Analysis and Optimization : Coursera
  • Drug Development Product Management: University of California San Diego
  • Generative AI for Mobile App Developers: IBM

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Modeling (9)
Social Media Marketing (9)
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