• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Molecular Biology, Biostatistics, Biotechnology, Analysis, Informatics, Data Visualization Software, Data Analysis, Data Synthesis, Life Sciences, Statistical Methods, Data Mining, Cell Biology, Exploratory Data Analysis, Technical Communication, Data Processing, Structural Analysis, Databases, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SkillsBooster Academy

    Vibe Coding with Lovable: From Idea to App

    Skills you'll gain: Prompt Engineering, Vibe coding, Application Development, Application Design, No-Code Development, Data Ethics, Artificial Intelligence, Product Development, Design and Product, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Ethical Standards And Conduct, Personal Development, Marketing Design, Product Marketing, Marketing Automation, Marketing, Business Marketing, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universiteit Leiden

    De-Mystifying Mindfulness

    Skills you'll gain: Mindfulness, Self-Awareness, Mental Health, Social Justice, Psychology, Stress Management, Mental and Behavioral Health Specialties, Social Sciences, Cultural Diversity, Environment and Resource Management, Trauma Care, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • M

    Madecraft

    Creating a Culture of Performance

    Skills you'll gain: Delegation Skills, Team Management, Performance Management, Team Building, Team Motivation, Leadership Development, Accountability, People Development, Strategic Leadership, Visionary, Constructive Feedback, Collaboration, Employee Engagement, Coaching, Stakeholder Management, Conflict Management, Relationship Building, Change Management, Continuous Improvement Process, Communication

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Consumer Behaviour, ChatGPT, Empathy, Prompt Engineering, Health And Wellness Coaching, Responsible AI, Emotional Intelligence, Human Computer Interaction, Psychology, Artificial Intelligence, Data Analysis, Generative AI, Stress Management, Data Ethics, Active Listening, Decision Making, Communication, Critical Thinking, Mindfulness, Goal Setting

    Beginner · Specialization · 3 - 6 Months

  • S

    Skillshare

    Marketing & Business: Growth, Strategy & Social Media Skills

    Skills you'll gain: Drive Engagement, Instagram, Goal Setting, Target Audience, Prioritization, Community Development, Social Media Content, Entrepreneurship, Business Planning, Professional Development, Smart Goals, Business Priorities, Personal Development, Content Strategy, Business Strategy, Telecommuting, Content Creation, Marketing Strategies, Marketing, Business

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Analyze Healthcare Data with Confidence

    Skills you'll gain: Statistical Inference, Statistical Analysis, Data Literacy, Probability & Statistics, Estimation, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Measure Vector Similarity

    Skills you'll gain: Data-Driven Decision-Making, Vector Databases, NumPy, Data Analysis, Model Evaluation, Machine Learning, Machine Learning Algorithms, Analysis, Linear Algebra, Python Programming, Classification Algorithms, Performance Testing

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: Qualitative Research, User Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Human Computer Interaction, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    Strategies for Scaling and Optimizing Content

    Skills you'll gain: Content Performance Analysis, Key Performance Indicators (KPIs), Search Engine Optimization, Content Strategy, Keyword Research, Content Creation, Web Analytics and SEO, Scalability, Content Management, Strategic Partnership, AI Enablement, Automation

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Executive, Life Coach, Career, Or Business Coaching Success

    Skills you'll gain: LinkedIn, Coaching, Productivity, Revenue Management, Mentorship, Target Market, Sales Management, Professional Networking, Business Marketing, Client Services, Lead Generation, Social Media, Professional Development, Business Strategy

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Statistics with Python

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Statistical Modeling, Statistical Methods, Statistical Inference, Bayesian Statistics, Data Visualization, Plot (Graphics), Data Literacy, Statistics, Matplotlib, Statistical Software, Probability & Statistics, Model Evaluation, Seaborn, Statistical Analysis, Jupyter, Statistical Programming, Statistical Machine Learning, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research analysis
1…798081…375

In summary, here are 10 of our most popular market research courses

  • Plant Bioinformatic Methods: University of Toronto
  • Vibe Coding with Lovable: From Idea to App: SkillsBooster Academy
  • De-Mystifying Mindfulness: Universiteit Leiden
  • Creating a Culture of Performance: Madecraft
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • Marketing & Business: Growth, Strategy & Social Media Skills: Skillshare
  • Analyze Healthcare Data with Confidence: Coursera
  • Measure Vector Similarity: Coursera
  • Understanding User Needs: University of Michigan
  • Strategies for Scaling and Optimizing Content : University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok