Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Sage Publications
Intermediate · Course · 1 - 3 Months

Sage Publications
Skills you'll gain: Sales Prospecting, Sales Process, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, Customer Analysis, Lead Generation, Value Propositions, General Sales Practices, Selling Techniques, Sales Management, Customer Insights, Business Research, Customer Relationship Management, Strategic Marketing, Negotiation, Planning, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Content Marketing, Prompt Patterns, AI Workflows, Marketing Materials, Marketing Design, Multimodal Prompts, Content Creation, Workflow Management, Generative AI, AI literacy, Process Design, Process Mapping, AI Integrations, Style Guides, Branding, Graphic and Visual Design, Standard Operating Procedure, Benchmarking
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Agile Methodology, Organizational Change, Revenue Recognition, Agile Project Management, Organizational Structure, Organizational Leadership, Accrual Accounting, Financial Statements, Project Planning, Organizational Strategy, Accruals, Business Ethics, Change Management, Sprint Planning, Waterfall Methodology, Cash Flows, Financial Statement Analysis, Cost Management, Financial Accounting, Project Management
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Sage Publications
Skills you'll gain: Business Strategy, Strategic Thinking, Organizational Strategy, Corporate Strategy, Strategic Planning, Leadership and Management, Strategic Decision-Making, Competitive Analysis, Stakeholder Management, Emerging Technologies, Business Management, Technology Strategies, Business Leadership, Governance, Strategic Partnership, Stakeholder Analysis, Competitive Intelligence, Stakeholder Engagement, Technology Roadmaps, Environmental Social And Corporate Governance (ESG)
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Branding, Brand Strategy, Marketing and Public Relations, Photo/Video Production and Technology, Entrepreneurship, Content Creation, Video Production, Copywriting, Business Modeling, Public Relations, Presentations, Customer Engagement, Value Propositions, Proposal Development, Web Design and Development, Business Planning, Photography, Web Presence, Marketing Strategies, Content Strategy
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Target Market, Digital Marketing, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Account Management, Sales Management, Account Strategy, Customer Relationship Management, Sales Strategy, Sales, Sales Process, Sales Training, Customer Relationship Management (CRM) Software, Customer Relationship Building, Customer Retention, Budgeting, Sales Presentation, Selling Techniques, Performance Measurement, Performance Metric, Forecasting, Client Services, Strategic Marketing, Business Communication
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Email Marketing, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Customer Engagement, Campaign Management, Marketing Strategy and Techniques, Loyalty Programs, Driving engagement, Email Automation, Data-Driven Marketing, Customer Insights, Marketing Operations, Customer Retention, Marketing Planning
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Facebook, digital literacy, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Social Media Strategy, Shared Media, Safety and Security, Communication, Security Awareness, Personally Identifiable Information, Event Management, Group Policy, Relationship Building, Content Scheduling, Web Presence, Information Privacy
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Snowflake Schema, Marketing Effectiveness, Key Performance Indicators (KPIs), Star Schema, Performance Reporting, Data-Driven Marketing, Marketing Analytics, Data Modeling, Business Reporting, Management Reporting, Conversion Funnel Analysis, Performance Measurement, Dashboard, Database Design, Business Metrics, Performance Metric, Business Intelligence, Relational Databases, Data Architecture, SQL
Beginner · Course · 1 - 4 Weeks