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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Analyze and Visualize Business Data with Power BI

    Skills you'll gain: Power BI, Data Modeling, Analytical Skills, Data Presentation, Analysis, Business Reporting, Data Management, Data Storytelling, Data Manipulation, Business Analytics, Management Reporting, Real Time Data, Analytics, Visualization (Computer Graphics), Ad Hoc Reporting, Customer Analysis, Time Series Analysis and Forecasting, Marketing Analytics, Data Security, Profit and Loss (P&L) Management

    Beginner · Specialization · 3 - 6 Months

  • D

    Duke University

    Oil & Gas Industry Operations and Markets

    Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Business Data Using Excel Pivot Tables

    Skills you'll gain: Data Visualization, Dashboard, Pivot Tables And Charts, Microsoft Excel, Business Reporting, Excel Formulas, Case Studies, Business Intelligence, Performance Analysis, Business Analytics, Variance Analysis, Trend Analysis, Data Manipulation, Human Resources Information System (HRIS), Budgeting, Data Analysis, Project Documentation, Issue Tracking, Data Presentation, Data Validation

    Beginner · Specialization · 1 - 3 Months

  • D

    Duke University

    Mastering Data Analysis in Excel

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Microsoft Excel, Classification Algorithms, Data-Driven Decision-Making, Business Analytics, Data Analysis, Model Evaluation, Business Risk Management, Financial Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimize Ads with Google Ads & Quality Scores

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Search Engine Marketing, Digital Advertising, Performance Analysis, Quality Assessment, Quality Improvement

    Beginner · Course · 1 - 4 Weeks

  • N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Manage Leads with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Lead Generation, Customer Relationship Management, Sales Management, Sales Pipelines, Sales Development, Customer Data Management, Marketing Automation, Return On Investment, Salesforce, Data Management, Data Entry, Data Strategy, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • R

    Rice University

    Business Statistics and Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Statistical Methods, Pivot Tables And Charts, Regression Analysis, Statistics, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Modeling, Statistical Analysis, Statistical Inference, Excel Formulas, Data Analysis, Data Presentation, Model Evaluation, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Skillshare

    Your Solopreneur Strategy: Grow Your Business with Clarity

    Skills you'll gain: Target Audience, Prioritization, Goal Setting, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize and Track SEO

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Performance Analysis, Web Content, Digital Marketing, Content Development and Management, Social Media Strategy, Performance Metric, Digital Media Strategy, Performance Analysis, Strategic Planning

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Market Research and Consumer Behavior

    Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    How To Start An Ecommerce Business: Amazon, Ads & SEO

    Skills you'll gain: Advertising, Google Ads, Pay Per Click Advertising, Marketing, Amazon S3, WordPress, Selling Techniques

    Mixed · Course · 1 - 4 Weeks

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1…888990…458

In summary, here are 10 of our most popular marketing analytics courses

  • Analyze and Visualize Business Data with Power BI: EDUCBA
  • Oil & Gas Industry Operations and Markets : Duke University
  • Analyze Business Data Using Excel Pivot Tables: EDUCBA
  • Mastering Data Analysis in Excel: Duke University
  • Optimize Ads with Google Ads & Quality Scores: Coursera
  • The Importance of Listening: Northwestern University
  • Manage Leads with HubSpot: Coursera
  • Business Statistics and Analysis: Rice University
  • Your Solopreneur Strategy: Grow Your Business with Clarity: Skillshare
  • Optimize and Track SEO: Coursera

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