• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Goodwill Industries International

    Supporting Clients

    Skills you'll gain: Interviewing Skills, Coaching, Client Support, Employee Onboarding, LinkedIn, Professional Networking, Branding, Negotiation, Business Writing, Goal Setting, Financial Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Environmental Justice

    Skills you'll gain: Social Justice, Environmental Issue, Sustainable Development, Social Determinants Of Health, Environmental Policy, Health Equity, Environmental Laws, Environmental Regulations, Community Development, Advocacy, Policy Analysis, Research, Collaboration, Case Studies

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Fundamentos del uso de IA generativa

    Skills you'll gain: Responsible AI, LLM Application, Ethical Standards And Conduct, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Homeland Security and Cybersecurity Future

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Infrastructure Security, Cyber Attacks, Cyber Operations, Cyber Risk, Cyber Security Policies, Cyber Governance, Incident Response, Risk Management Framework, Technology Solutions, Legal Risk

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Environmental Economics

    Skills you'll gain: Sustainable Development, Sustainable Business, Environmental Policy, Environmental Regulations, Environmental Resource Management, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Cost Benefit Analysis, Natural Resource Management, Economics, Oil and Gas, Policy Analysis, Market Dynamics, Public Policies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Felicidad y Políticas Públicas

    Skills you'll gain: Public Policies, Political Sciences, Policy Analysis, Social Studies, Social Sciences, Community Development, Sociology, Surveys

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Being Smart about Cycling Futures

    Skills you'll gain: Policy Analysis, Visionary, Systems Thinking, Innovation, Creative Thinking, Sustainable Development, Sustainable Systems, Social Justice, Case Studies, Cultural Diversity, Critical Thinking, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    初級會計學一:會計循環與收入認列 (Financial Accounting 101)

    Skills you'll gain: Cash Management, Internal Controls, Revenue Recognition, Accounting Systems, Ledgers (Accounting), Accounting, Financial Accounting, Financial Reporting, Financial Statements, Standard Accounting Practices, Generally Accepted Accounting Principles (GAAP), Accounting Records, Transaction Processing, Accrual Accounting, Bookkeeping, Income Statement, Balance Sheet, Journals

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Washington

    U101: Understanding College and College Life

    Skills you'll gain: Higher Education, Learning Strategies, Student Support and Services, Academic Advising, Time Management, Lifelong Learning, Personal Development, Planning, Collaboration, Resourcefulness, Decision Making, Adaptability, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    505 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Michigan

    Community Awareness: What is a Socially Just University

    Skills you'll gain: Social Justice, Teaching, Diversity Equity and Inclusion Initiatives, Pedagogy, Higher Education, Diversity Awareness, Student Engagement, Community and Social Work, Cultural Diversity, Research, Social Impact

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Transformación digital de Gobiernos

    Skills you'll gain: Digital Transformation, Cybersecurity, Data Management, Big Data, Talent Management, Interoperability, Business Transformation, Technology Strategies, Data Security, Project Design, Public Policies, Policy Development, Public Administration, Service Design, Data-Driven Decision-Making, Governance, Program Evaluation, Economic Development, Process Improvement, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    131 reviews

    Beginner · Specialization · 1 - 3 Months

1…929394…441

In summary, here are 10 of our most popular social media marketing courses

  • Supporting Clients: Goodwill Industries International
  • How to Analyze Tweet Engagement with Twitter Analytics: Coursera
  • Environmental Justice: University of Michigan
  • Fundamentos del uso de IA generativa: Universidad de los Andes
  • Homeland Security and Cybersecurity Future: University of Colorado System
  • Environmental Economics: University of Michigan
  • Felicidad y Políticas Públicas: Universidad de Palermo
  • Being Smart about Cycling Futures: University of Amsterdam
  • 初級會計學一:會計循環與收入認列 (Financial Accounting 101): National Taiwan University
  • U101: Understanding College and College Life: University of Washington

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok