• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Colorado Boulder

    Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Organizational Skills, Concision, Writing and Editing, Proofreading, Grammar, Communication, Editing, Organizational Strategy, Persuasive Communication, Verbal Communication Skills, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Collaborate Seamlessly

    Skills you'll gain: Collaboration, Team Building, Project Coordination, Teamwork, Team Management, Workflow Management, Internal Communications, Delegation Skills, Communication Strategies, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    The Impactful Communicator-Creating Connection and Influence

    Skills you'll gain: Storytelling, Persuasive Communication, Empathy, Rapport Building, Strategic Communication, Communication Strategies, Communication, Interpersonal Communications, Target Audience, Workplace inclusivity, Verbal Communication Skills, Influencing, Presentations, Diversity Awareness, Adaptability, Active Listening, Collaboration

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Strategic PM using GenAI for Account Managers

    Skills you'll gain: Microsoft Copilot, Account Management, Content Management, Microsoft 365, Process Optimization, Generative AI Agents, Process Development, Strategic Thinking, Project Coordination, Project Management, Microsoft Teams, Business Process, AI Enablement, Responsible AI, Stakeholder Management

    Advanced · Course · 1 - 4 Weeks

  • Y

    Yale University

    A Law Student's Toolkit

    Skills you'll gain: Legal Strategy, Legal Proceedings, Legal Research, Legal Writing, Policy Analysis, Case Studies, Learning Strategies, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • L

    LearnQuest

    CRO Excellence: Leading High-Performance Sales Teams

    Skills you'll gain: Sales Process, Sales Management, Sales Strategy, Sales, Management Training And Development, Coaching, Team Management, Cross-Functional Team Leadership, Cultural Diversity, Employee Coaching, Key Performance Indicators (KPIs), Communication, Business Leadership, Active Listening, Revenue Forecasting, Revenue Management, Customer Relationship Management (CRM) Software, Team Leadership, Performance Management, Negotiation

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Salesforce Datacloud: Advanced Consulting Skills

    Skills you'll gain: Consulting, Customer Insights, Salesforce, Business Consulting, Salesforce Development, Return On Investment, Technical Consulting, Customer Analysis, Cloud Computing Architecture, Key Performance Indicators (KPIs), Data Architecture, Scalability, Data Integration, Data Strategy, Data Modeling, Enterprise Architecture, Customer Data Management, Solution Design, Data Integrity, Stakeholder Communications

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Operations Analytics

    Skills you'll gain: Descriptive Analytics, Business Analytics, Operations Research, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Business Intelligence, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Supply Chain Planning, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    Duke University

    Oil & Gas Industry Operations and Markets

    Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze and Build Trading Systems Using Market Models

    Skills you'll gain: Financial Trading, Financial Market, Technical Analysis, Derivatives, Statistical Analysis, Market Dynamics, Risk Analysis, Market Analysis, Trend Analysis, Performance Analysis, Probability Distribution, Behavioral Economics, Model Evaluation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Integrate Generative AI Into Your Data Workflow

    Skills you'll gain: Generative AI, Data Analysis, Machine Learning Methods, Predictive Analytics, Machine Learning, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…939495…422

In summary, here are 10 of our most popular marketing strategy courses

  • Business Writing: University of Colorado Boulder
  • Collaborate Seamlessly: Coursera
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • The Impactful Communicator-Creating Connection and Influence: University of London
  • Strategic PM using GenAI for Account Managers: Microsoft
  • A Law Student's Toolkit: Yale University
  • CRO Excellence: Leading High-Performance Sales Teams: LearnQuest
  • Salesforce Datacloud: Advanced Consulting Skills: Coursera
  • Operations Analytics: University of Pennsylvania
  • Oil & Gas Industry Operations and Markets : Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok