• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create Viral Content: Track & Revise

    Skills you'll gain: Content Creation, Video Production, Performance Analysis, Social Media Content, Content Development and Management, Web Content, Video Editing, Performance Measurement, Post-Production, Performance Improvement, Graphic and Visual Design, Key Performance Indicators (KPIs), Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Content Creation and Copywriting

    Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Collaborative Software, AI Enablement, ChatGPT, MarTech, Graphic Design, Multimedia, Graphic and Visual Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    780 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Clean Lists for Delivery

    Skills you'll gain: Email Marketing, Campaign Management, Data Cleansing, Marketing Automation, Customer Engagement, Customer Retention, Drive Engagement, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Keep Templates On-Brand

    Skills you'll gain: Email Marketing, Marketing Analytics, Marketing Effectiveness, Brand Strategy, Brand Management, Brand Awareness, Campaign Management, Branding, Compliance Auditing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    CRM, Project Management & Omnichannel Strategy

    Skills you'll gain: Customer Retention, Brand Awareness, Planning, Brainstorming, User Feedback, Timelines, Stakeholder Communications, Cross-Functional Team Leadership, Team Performance Management, Business Planning, Meeting Facilitation, HubSpot CRM, Employee Surveys, Customer experience strategy (CX), Team Leadership, Project Planning, Looker (Software), Dashboard, Kanban Principles, Marketing

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Pennsylvania

    Fintech: Foundations & Applications of Financial Technology

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Analyze and Optimize Pricing with Tableau and R

    Skills you'll gain: Tableau Software, Dashboard, Case Studies, Business Intelligence, Business Analytics, Analytics, Data Analysis, Market Dynamics, Data-Driven Decision-Making, Advanced Analytics, Descriptive Analytics, Predictive Analytics, Interactive Data Visualization, Regression Analysis, Customer Analysis, Revenue Management, Business Requirements, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Foundations of Business Intelligence

    Skills you'll gain: Stakeholder Engagement, Business Intelligence, Data-Driven Decision-Making, Dashboard, Business Analytics, Real Time Data, Data Integration, Data Modeling, Data Storytelling, Data Analysis, Key Performance Indicators (KPIs), Data Presentation, Business Process, Project Implementation, Data Pipelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Advanced · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Claude AI Comprehensive Guide

    Skills you'll gain: Prompt Engineering, Business Writing, Email Automation, Strategic Thinking, Artificial Intelligence, AI Security, AI Workflows, Copywriting, Business Risk Management, AI Personalization, Data-Driven Decision-Making, Marketing Communications, Marketing Automation, Content Strategy, Engineering Documentation, Ethical Standards And Conduct, Research Reports, Business Communication, Information Privacy, Security Awareness

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Microsoft Azure: AI, Infrastructure, and Data Solutions

    Skills you'll gain: Cloud Infrastructure, Microsoft Azure, Infrastructure As A Service (IaaS), Data Processing, Big Data, Apache Spark, Artificial Intelligence and Machine Learning (AI/ML), Databricks, Infrastructure Security, Data Pipelines, Virtual Networking, Azure DevOps, Virtual Machines, Azure Active Directory, Analytics, Active Directory, Network Security, Model Deployment, Python Programming, Role-Based Access Control (RBAC)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • W

    West Virginia University

    Forensic Accounting and Fraud Examination

    Skills you'll gain: Fraud detection, Internal Controls, Anomaly Detection, Financial Auditing, Cybersecurity, Investigation, Analytics, Big Data, Accounting, Compliance Reporting, Data Analysis Software, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.3K reviews

    Mixed · Course · 1 - 3 Months

  • A

    Alex Genadinik

    ClickBank To Recruit Affiliates To Sell Your Products

    Skills you'll gain: Marketing Automation, Blogs, E-Commerce, Performance marketing, Technical Support, Recruitment, Product Promotion, Influencing, Search Engine Marketing, Product Marketing, Recruitment Strategies

    Mixed · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…959697…458

In summary, here are 10 of our most popular marketing analytics courses

  • Create Viral Content: Track & Revise: Coursera
  • Content Creation and Copywriting: Coursera
  • Clean Lists for Delivery: Coursera
  • Keep Templates On-Brand: Coursera
  • CRM, Project Management & Omnichannel Strategy: Coursera
  • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
  • Analyze and Optimize Pricing with Tableau and R: EDUCBA
  • Foundations of Business Intelligence: Google
  • Claude AI Comprehensive Guide: SkillsBooster Academy
  • Microsoft Azure: AI, Infrastructure, and Data Solutions: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok