Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Minnesota
Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Predictive Modeling, Data Preprocessing, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Pivot Tables And Charts, Data Transformation, Statistical Modeling, Trend Analysis, Predictive Analytics, Statistical Methods
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Process, Sales Pipelines, Personal Development, Sales Operations, Sales Management, Professional Development, Sales Training, Sales, Account Management, Sales Strategy, Mentorship, Process Optimization, Employee Coaching, Forecasting, Self-Awareness, Customer Engagement, Customer Relationship Building, Stress Management, Customer Relationship Management (CRM) Software, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Airbus Beyond
Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Transportation Operations, Operations, Inventory Control
Beginner · Course · 1 - 3 Months
SAS
Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Requirements Analysis, Statistical Programming, Exploratory Data Analysis, Data Cleansing, Statistical Analysis, Data Processing, Data Preprocessing, Data Integration, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Integrity, Case Studies, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Communication, Performance Measurement, Key Performance Indicators (KPIs), Communication Planning, Strategic Leadership, Employee Engagement, Business Planning, Strategic Planning, Dashboard, Meeting Facilitation, Goal Setting, Planning, Organizational Strategy, Discussion Facilitation, Stakeholder Engagement, Presentations, Business Strategy, Leadership Development, Team Building, Teamwork
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Enablement, AI Product Strategy, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Business Process Automation, Data Architecture, Artificial Intelligence, Data Collection, Data Integration, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
Intermediate · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Analytics, Business Analytics, Business Technologies, Advanced Analytics, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing
Beginner · Specialization · 1 - 3 Months