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Building Community Engagement Foundations

This course is part of Meta Community Management Professional Certificate

Instructor: Taught by Meta Experts

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Identify the role and core responsibilities of a community manager across different community types
Design community engagement strategies that encourage participation and interaction
Create and plan content that supports community goals across Meta technologies
Encourage and manage user-generated content to strengthen community participation

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your Business Essentials expertise

This course is part of the Meta Community Management Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Meta

There are 4 modules in this course

This course introduces the foundations of community engagement and content strategy. You’ll learn how to build engaging online communities, create content that drives participation, and align community initiatives with broader business objectives. Through practical examples and guided activities, you’ll explore the role of a community manager, the key elements of successful online communities, and how various community types serve different goals. You’ll also learn how to plan and coordinate content across Meta technologies, establish a consistent brand tone and voice, and encourage meaningful interaction through user-generated content. By the end of the course, you’ll be prepared to support healthy, engaging communities that balance member needs with organizational priorities.

Module details

This module introduces you to the dynamic role of community management in today’s digital landscape. You will explore what makes online communities successful, examine the different types of communities and their unique characteristics, and assess how technologies like Meta can support community-building efforts.

What's included

13 videos7 readings7 assignments

13 videosTotal 40 minutes

Introduction to the program3 minutes
Course introduction: Building Community Engagement Foundations2 minutes
Introduction: Introduction to community management1 minute
What is community management?3 minutes
Elements of successful online communities4 minutes
Why communities matter in the digital landscape3 minutes
Defining your community mission3 minutes
Aligning communities with business goals2 minutes
Mapping the community ecosystem3 minutes
Choosing the right platform6 minutes
Leveraging Meta Tools for community building4 minutes
Conclusion: Introduction to community management1 minute
A day in the life: A day in the life of a community manager4 minutes

7 readingsTotal 35 minutes

Course syllabus5 minutes
Responsibilities in community management5 minutes
Summary reading: Key takeaways5 minutes
Connecting community mission to business goals5 minutes
Summary reading: Key takeaways5 minutes
Comparing platforms for community management5 minutes
Summary reading: Selecting and managing community platforms5 minutes

7 assignmentsTotal 215 minutes

Activity: Analyze successful brand communities on Facebook Groups30 minutes
Practice quiz: Understanding community management25 minutes
Activity: Draft a community mission statement that aligns with business goals and objectives for a brand of your choice30 minutes
Practice quiz: Building community foundations25 minutes
Activity: Create a comparison chart of different community platforms30 minutes
Practice quiz: The community management ecosystem25 minutes
Graded quiz: Introduction to community management50 minutes

This module introduces key methods for measuring and evaluating the success of engagement efforts. You will explore how to design effective community engagement strategies that foster meaningful interaction and participation. You will identify how to generate compelling content ideas, encourage user-generated contributions, and take a strategic approach to building active communities.

What's included

11 videos6 readings7 assignments

11 videosTotal 39 minutes

Introduction: Creating engagement strategies1 minute
Understanding your community audience6 minutes
What makes an effective engagement strategy4 minutes
Mapping your engagement funnel4 minutes
Encouraging meaningful conversations4 minutes
Building a culture of participation4 minutes
Managing member interactions3 minutes
Tracking engagement metrics4 minutes
Using insights to improve strategy4 minutes
Iterating and optimizing engagement plans4 minutes
Conclusion: Creating engagement strategies1 minute

6 readingsTotal 30 minutes

Develop engagement strategy and plan5 minutes
Summary reading: Key takeaways5 minutes
Designing conversations that drive engagement5 minutes
Summary reading: Key takeaways5 minutes
Measuring what matters5 minutes
Summary reading: Key takeaways5 minutes

7 assignmentsTotal 215 minutes

Activity: Develop a 30-day engagement strategy for a new community30 minutes
Practice quiz: Strategy development fundamentals25 minutes
Activity: Design three different discussion prompts that encourage meaningful interactions30 minutes
Practice quiz: Fostering member interactions25 minutes
Activity: Measuring and Refining Engagement30 minutes
Practice quiz: Measuring and refining engagement25 minutes
Graded quiz: Creating engagement strategies50 minutes

In this module, you will discover how to plan and create content that drives meaningful community engagement. You will develop skills in building effective content calendars, crafting compelling copy, and maintaining a consistent tone and voice across interactions. Additionally, you will explore best practices for creating and aligning content across technologies to encourage participation and ensure cohesive messaging.

What's included

14 videos7 readings9 assignments

14 videosTotal 46 minutes

Introduction: Content creation for communities1 minute
Planning in community management3 minutes
Building a content calendar4 minutes
Using insights to refine scheduling3 minutes
Writing posts that spark interaction5 minutes
Using tone, emotion and CTAs4 minutes
Visual and text integration3 minutes
Defining your community’s voice3 minutes
Maintaining consistency across messages3 minutes
Adjusting tone for different situations4 minutes
Why cross-platform consistency matters3 minutes
Coordinating campaigns across channels4 minutes
Conclusion: Content creation for communities1 minute
A day in the life: Building a brand voice people connect with4 minutes

7 readingsTotal 35 minutes

How to plan and schedule engaging content5 minutes
Summary reading: Key takeaways5 minutes
Copywriting techniques5 minutes
Summary reading: Key takeaways5 minutes
Building a voice that represents your community5 minutes
Summary reading: Key takeaways5 minutes
Maintaining consistency across platforms5 minutes

9 assignmentsTotal 270 minutes

Activity: Create a one-month content calendar for a community of your choice30 minutes
Practice quiz: Content planning and calendars25 minutes
Activity: Write five engaging posts for a community30 minutes
Practice quiz: Writing for engagement25 minutes
Activity: Develop tone and voice guidelines for a community brand30 minutes
Practice quiz: Establishing brand voice25 minutes
Activity: Adapt three posts from your content calendar for different platforms30 minutes
Practice quiz: Cross-platform content coordination25 minutes
Graded quiz: Content creation for communities50 minutes

In this module, you will explore strategies to foster active participation and encourage user-generated content in online communities. You will discover how to design engaging content formats, support and provide feedback to contributors, and effectively integrate member-created content into broader engagement efforts.

What's included

11 videos5 readings9 assignments

11 videosTotal 37 minutes

Introduction: User-generated content and community growth1 minute
User-generated content and why it matters3 minutes
Inspiring members to contribute3 minutes
Managing and curating UGC3 minutes
Choosing the right format for your message4 minutes
Integrating UGC into your content mix5 minutes
Visual design basics for community management4 minutes
Evaluating the impact of UGC5 minutes
Using feedback to improve UGC campaigns4 minutes
Conclusion: User-generated content and community growth1 minute
Course conclusion: Building community engagement foundations2 minutes

5 readingsTotal 25 minutes

Best practices for driving user participation5 minutes
Summary reading: Key takeaways5 minutes
Summary reading: Key takeaways5 minutes
Refining strategy based on insights5 minutes
Summary reading: Key takeaways5 minutes

9 assignmentsTotal 425 minutes

Activity: Design a UGC campaign for a community of your choice30 minutes
Practice quiz: Encouraging user contributions25 minutes
Activity: Create three posts featuring both original and user-generated content30 minutes
Practice quiz: Content creation across Meta platforms25 minutes
Activity: Analyze engagement metrics from your UGC campaign and propose refinements30 minutes
Practice quiz: Measuring and optimizing UGC engagement25 minutes
Course project: Community engagement strategy blueprint60 minutes
Graded quiz: User-generated content and community growth50 minutes
Course exam: Building community engagement150 minutes