Este curso se centra en el diseño y ejecución de estrategias efectivas de marketing deportivo. El alumnado explorará cómo construir una identidad de marca sólida para equipos, ligas y atletas, con estudios de caso reales como el de la NBA para entender qué convierte una marca deportiva en un referente. También se abordarán técnicas de fan engagement, incluyendo segmentación, programas de fidelización y plataformas impulsadas por IA como LiveLike.
Desarrollo de estrategias eficaces de marketing deportivo
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Desarrollo de estrategias eficaces de marketing deportivo
This course is part of Marketing deportivo: La fórmula tecnológica Specialization
Instructor: Marisa Sáenz
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Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Construir marcas sólidas para equipos, ligas y atletas.
Diseñar estrategias de fan engagement con segmentación e IA.
Explora la transformación digital del Real Madrid, con foco en la innovación de plataformas, personalización con IA y la conexión con el aficionado.
Skills you'll gain
- Customer Relationship Management
- Cross Platform Development
- Ethical Standards And Conduct
- Innovation
- Personalized Service
- Branding
- Content Strategy
- Marketing Analytics
- Social Media Strategy
- Customer Engagement
- Marketing Strategy and Techniques
- Digital Transformation
- Strategic Partnership
- Brand Management
- Loyalty Programs
- Technology Strategies
- Market Dynamics
- Data Analysis
- Customer experience improvement
- Artificial Intelligence
Details to know
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Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing deportivo: La fórmula tecnológica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
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Instructor
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Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
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