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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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3976 - 4000 of 7,117 Reviews for Foundations of Digital Marketing and E-commerce

By M N F

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Jun 30, 2024

awesome and worth material

By The S S

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May 13, 2024

Awesome Informative course

By Yeebyo G

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May 10, 2024

It was a leap to marketing

By Lisa R

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Feb 15, 2024

It is a very great program

By Ishaan S

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Feb 2, 2024

It was a wonderful course!

By Hunain A J

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Dec 21, 2023

Having a great experience!

By Vijendra m

•

Oct 30, 2023

best thing for your growth

By Abdul L

•

Oct 22, 2023

ultimate learning solution

By Sujan

•

Oct 5, 2023

Great learning opportunity

By Hicham E

•

Sep 29, 2023

A really beneficial course

By Scott M

•

Aug 28, 2023

information

presented

good

By Ana T

•

Aug 22, 2023

Very interesting learning!

By Luis V

•

Aug 18, 2023

Great foundational course!

By Katy E

•

Aug 12, 2023

Muy until

y bien explicado

By brian “ b

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Jul 27, 2023

love it very knowledgeable

By Amna J

•

Jun 19, 2023

Great learning experience!

By Julius C

•

May 16, 2023

the best program ever woow

By ahmad a

•

Jan 9, 2023

I loved it . It is great .

By Sagnik B

•

Nov 3, 2022

Great learning experience!

By VISHNUVARTHAN V

•

Oct 23, 2022

excellent teaching method

By Moustafa A

•

Jun 26, 2022

nice course for begganers

By Shibi S

•

Nov 19, 2025

good and effective course

By FIORELLA J G E

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Oct 1, 2025

se aprende mucho me gusta

By MANISHA B

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Sep 27, 2025

good course for beginners

By KAMILA C D F

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Aug 4, 2025

Kamila Caetano de Freitas