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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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2076 - 2100 of 7,117 Reviews for Foundations of Digital Marketing and E-commerce

By Aayushi

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Dec 11, 2025

Fantastic course. Never felt bored. Taught really well with small time videos.

By Marcin M

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Mar 15, 2025

It was helpful to review and check my knowledge. Can't wait for the next step!

By álvaro d m

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Feb 21, 2025

Excellent methodology to learn the basics of digital marketing and e-commerce.

By Cyndi B

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Feb 11, 2025

Great foundational course that sets expectations what a Digital Marketer does.

By Jiayu G

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Jan 31, 2025

It's a great course to know the entry level of digital marketing and Ecommerce

By Kainat F

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Dec 13, 2024

This course is playing very important role in building the career of a person

By Zainab R

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Oct 3, 2024

It was a great learning experience. Learnt many meaning full lessons and tips.

By Vanessa C

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Aug 29, 2024

Fabulous course. Get your basics cleared with this course. A refresher truly!

By BASEEMA D

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Aug 10, 2024

I rate 5 because I've received a lot of knowledge regarding digital marketing.

By Kim

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Jul 6, 2024

comprehensive entry-level knowledge for anyone interested in digital marketing

By RAJA A

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Mar 15, 2024

It is the best platform to learn this course(Digital marketing and E-commerce)

By DEBABRATA M

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Feb 6, 2024

Very good for understnding the fundamentals of E-commerce & Digital marketing.

By Muhammad T

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Jan 21, 2024

A well-crafted course, giving foundations of Digital Marketing and E-commerce.

By Pablo J V L

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Oct 12, 2023

Es un curso genial, aprendi mucho y me encanta la forma de enseñanza de Google

By Nur S B M S A

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Jul 7, 2023

It is a great course to give an understanding to a beginner like me. Thank you

By Wes P

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Jun 25, 2023

Great information that builds a foundation to understanding digital marketing!

By Eric N

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Jun 21, 2023

GREAT COURSE, I ENJOYED LEARNING FROM WEEK 1 TO WEEK 4. AMAZING LECTURERS TOO

By Dan B

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Apr 8, 2023

Very useful. It was a pleasure to learn more about marketing in virtual space.

By Naa'ilah S

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Feb 13, 2023

I loved it! I learnt so many new things about digital marketing and e-commerce

By Muhammad I U K

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Jan 19, 2023

A very informative Course. It will truly change the cores of your destination.

By Cassandra G (

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Jan 7, 2023

Had a great time. Learn a lot about what's out there. Cant wait for the future

By Farhan K

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Dec 25, 2022

Thank you so much Google !! This course is amazing.

I have learnt a lot form it

By K E

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Dec 23, 2022

I just love this course , looking forward to learn new thing. I am so excited.

By Muhammad A W I

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Nov 30, 2022

I learned a lot of new things related to my passion.

Thanks Google and Coursera