Real Madrid Graduate School Universidad Europea

Gobernar la sostenibilidad en el futuro

Real Madrid Graduate School Universidad Europea

Gobernar la sostenibilidad en el futuro

Marisa Sáenz

Instructor: Marisa Sáenz

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Recently updated!

April 2026

Assessments

12 assignments¹

AI Graded see disclaimer
Taught in Spanish

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This course is part of the Deporte Sostenible: Valores y Prácticas de un Club Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

Explora las fuerzas que están remodelando el deporte moderno, desde la adaptación al clima hasta la transformación tecnológica y la evolución de los comportamientos de los consumidores. Este módulo examina cómo las organizaciones deportivas deben adaptar su licencia social para operar, navegar por el impacto de doble filo de la tecnología y la inteligencia artificial, y responder a los patrones de participación cambiantes y las preferencias de compromiso digital en un mundo cada vez más conectado.

What's included

5 videos4 readings3 assignments

Dominar los elementos fundamentales del desarrollo de estrategias de sostenibilidad mediante procesos sistemáticos de evaluación y establecimiento de objetivos. Este módulo abarca metodologías de consulta a las partes interesadas, técnicas de evaluación de impacto, selección de marcos de sostenibilidad y definición de objetivos estratégicos para crear enfoques sólidos y basados en pruebas para la transformación organizativa.

What's included

6 videos3 readings3 assignments1 discussion prompt

Desarrolle habilidades para la gestión de la sostenibilidad a largo plazo mediante estrategias eficaces de gobernanza, innovación y comunicación. Este módulo aborda la integración de la toma de decisiones, la definición de funciones y las estructuras de rendición de cuentas, las metodologías de mejora continua y las prácticas de presentación de informes transparentes que generan confianza y evitan los riesgos del greenwashing y el socialwashing.

What's included

6 videos3 readings3 assignments1 discussion prompt

Examine modelos de colaboración y enfoques empresariales innovadores que equilibran el crecimiento con los imperativos de la sostenibilidad. Este módulo explora las estrategias de narración y defensa de los atletas, el desarrollo de colaboraciones empresariales e institucionales, y aborda la tensión fundamental entre los modelos de expansión y las prácticas sostenibles en la creación de nuevos formatos de eventos para el futuro del deporte.

What's included

6 videos3 readings3 assignments1 discussion prompt

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
64 Courses7,749 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.