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Learner Reviews & Feedback for International Hospitality & Healthcare Services Marketing by Yonsei University

4.7
stars
549 ratings

About the Course

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

Top reviews

JR

Feb 5, 2022

One of my favorite courses to preapre me for the hospitality industry. Very simple but sufficient

A

Jan 29, 2024

Madam Choi is amazing teacher. She explained everything so smoothly that I really loved it.

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51 - 75 of 148 Reviews for International Hospitality & Healthcare Services Marketing

By midhun r

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Sep 2, 2020

Thank you for coursera for giving me a online platform for studying

By sangeetha b

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Aug 4, 2020

It was very nice presentation and simple learning method.thank you.

By Katerina D

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Jan 28, 2021

Mrs. Choi was really good, especially in the hospitality sector.

By Pathan R

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Jul 2, 2025

Excellent delivering styles of subsets services of marketing

By Achariya R

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Oct 5, 2021

The course is fun and provides very good content. Thank you.

By Aisyah D L

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Sep 23, 2020

gives me insight about healthcare and hospitality industry

By Jose A

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Mar 30, 2021

Ms. Choi was very clear and explained everything well.

By Temenuzhka T

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Mar 20, 2019

The course is very structured and easy understandable.

By Oluwankemi I

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Jul 6, 2020

it has surely thrown more light on this course for me

By Asif A

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Sep 16, 2021

I've learnt so many great things from this course.

By BENRAHMOUNE N

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Jan 8, 2022

This course is very good and important, thank you

By Dharmesh M

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Jun 9, 2020

It was a great experience to learn the new things

By Rossella B

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Jan 12, 2021

I loved this course! The teacher is fantastic!!!

By Claudia L T G

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Mar 7, 2018

Good lecturer and useful information provided.

By Omolade O

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Mar 19, 2021

It was quite interesting and very informative

By Latoya N

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Oct 30, 2020

I love this course, it was very educational.

By sam i

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Sep 24, 2020

Best trainers the biggest platform to learn

By Fahmid H M (

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Jun 17, 2020

Really grateful to achieve the certificate.

By Pitchaya S S

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Sep 30, 2019

A lot of knowledge. Thank you very much.

By Shefali S

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Mar 11, 2020

Crisp lesson covering all major aspects

By Manuel H

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Jul 21, 2020

muy buena profesora gran experiencia

By Amit k S

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May 12, 2020

Nice teaching and knowledge sharing

By chawki c

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Jul 22, 2017

Top course , simple and effective .

By Julia D M

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Mar 26, 2021

Informative and easy to understand

By ken h

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Nov 7, 2016

Thanks for the interesting course