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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,857 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AS

Oct 12, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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551 - 575 of 1,049 Reviews for Market Research and Consumer Behavior

By ghassen b

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Nov 19, 2018

adorable

By Nilisha

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Aug 28, 2024

Helpful

By Ramya S B

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Jul 14, 2021

Helpful

By Dr. S N B

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Jul 3, 2021

Awesome

By RAGHAD H H A

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Apr 1, 2021

Perfect

By Bhuwaneshwari B

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Nov 3, 2020

amazing

By Thi P L N

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Oct 23, 2020

amazing

By DHEA P S

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Oct 4, 2020

Awesome

By Alexandra M

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Sep 17, 2020

love it

By GLORY M

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Sep 14, 2020

Awesome

By D S R

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Jul 9, 2020

Thank u

By Mohamed A B

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Jan 3, 2020

Awesome

By Bárbara C V

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Mar 3, 2019

AWESOME

By foudia r

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Jun 22, 2018

awesome

By muthu k

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Feb 1, 2018

a

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r

a

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e

By Ahlam M A

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Oct 26, 2024

ممتاز

By vi n

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Dec 15, 2022

good!

By Nithya B P

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Sep 25, 2022

good

By ACHINTYA J

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May 3, 2021

great

By Yogesh U

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Apr 28, 2021

Great

By ساره ي ا

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Sep 27, 2020

رائعه

By DHIVYA M

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Sep 23, 2020

greAT

By Shilpa R

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Jun 10, 2020

Great

By Irakli N

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Apr 25, 2020

great

By Eka C

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Apr 4, 2020

Great