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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,857 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AS

Oct 12, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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926 - 950 of 1,049 Reviews for Market Research and Consumer Behavior

By Lina G

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Oct 15, 2021

It can be useful to have more applied examples than theory

By Lucas D B

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Dec 2, 2017

It would help to learn if there were real life examples.

By Zakaria A

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Apr 25, 2020

Interpretation of the definitions could be more helpful

By Amir M M L

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Aug 24, 2021

The accent, the video material, the pdfs are too long

By APURBA B

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Jul 21, 2020

Content was very basic. Presentation was not so good.

By Majed A A

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Nov 18, 2020

the indian accent e little bit hard to understand

By Shubham K

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Apr 11, 2020

faculty not that good in explaining concepts.

By Vishal K

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Jun 16, 2022

The course is good but it is too therotical.

By DEMET A

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Mar 24, 2023

this is a very basic course

Not challenging

By Md I H

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Oct 8, 2021

its specially focused on consumer behavior

By Thet N S

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Jun 4, 2020

in week 4, i want more practical examples.

By Sebastian S

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Aug 31, 2017

The English of the teachers could be b

By Nayla M

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Apr 2, 2018

It was too theoretical in my opinion.

By Maged M A

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Jul 3, 2020

Not enough examples for a beginner

By Fátima M L

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May 27, 2017

Very superficial; very basic stuff

By Cristian B

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Oct 7, 2020

need more examples on definitions

By Armando M

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Aug 24, 2020

Requires more practical examples

By Andrew J B

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Sep 15, 2021

Instructor seemed dispassionate

By Chaitanya M

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Apr 27, 2020

Some Live Tutorials were great.

By shorn

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Aug 24, 2017

Some aspects are confusing.

By Camila A

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Nov 21, 2022

Was not what I expected

By An s

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Aug 24, 2020

Orator could be better.

By Shivaprasad B A

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Dec 12, 2022

Nice But Bit Boring

By Ajinkya W

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Dec 8, 2018

content is good

By MOHAMMAD R

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May 15, 2020

Its helpful