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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,922 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

RJ

Apr 29, 2021

An very complete course, covering aspects of not just marketing, but also on the presentation side, which will really help in the real world. Loved the course!

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By Karina G P

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Jan 12, 2021

Great

By Thanu P

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Oct 11, 2025

good

By Temur M

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Aug 7, 2025

good

By Akash T

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Jul 16, 2025

good

By Sathimurugan s

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Nov 6, 2024

good

By Cavelyn M

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Nov 5, 2024

good

By UyenNPTSS170447

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Nov 3, 2024

good

By Ashish

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Oct 21, 2024

nice

By Алдаберген А А

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Oct 8, 2024

Well

By 2172202010701 - L K P Q - 7

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Aug 26, 2024

good

By Nguyen N D M ( C

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Jul 26, 2024

good

By Srishti M

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Apr 24, 2024

good

By Muhammad S S

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Apr 15, 2023

good

By RAHUL P

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Nov 18, 2022

good

By Abdulrahman A e

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Aug 26, 2022

good

By RAGHAD A H S

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Aug 14, 2022

good

By Pratik V

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Jun 5, 2022

best

By Ali

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Apr 28, 2022

best

By Grecia A Z E

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Jul 3, 2021

good

By Luis F C F

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Jun 22, 2021

good

By Nabeel N

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Apr 25, 2021

Good

By Райымбек А

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Nov 3, 2024

God

By Baratov B

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Aug 16, 2025

Ok

By Nguyễn N N Ý

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Mar 7, 2025

ok

By Duong T A ( C

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Feb 26, 2025

ok