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Modern Recruiting: Channels, Outreach, Nurture

Modern Recruiting: Channels, Outreach, Nurture

This course is part of Recruiting & Onboarding for Today’s Workforce Specialization

Instructor: Evan Kimbrell

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Build a clear sourcing strategy using talent theses, market mapping, and channel selection
Find and engage stronger candidates through better search, outreach, and nurture systems
Improve candidate experience, recruiting capacity, and follow-through across the hiring process

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Recruiting & Onboarding for Today’s Workforce Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course will help you build a clear talent thesis, map the talent market, choose the right sourcing channels, run smarter candidate searches, write outreach that earns replies, and design lightweight nurture systems that keep strong candidates warm over time. You will also learn how to create a more respectful candidate experience, plan recruiting capacity realistically, and follow up in ways that build long-term trust.

What makes this course unique is that it treats recruiting as a strategic, end-to-end system rather than a set of disconnected tasks. Instead of focusing only on job posts or one-off outreach, it shows how talent strategy, market mapping, sourcing, messaging, campaign tracking, candidate experience, and follow-through all work together. The approach is practical, modern, and designed for real workplace constraints. Whether you are a hiring manager, recruiter, or HR partner, this course will help you build stronger pipelines, engage better-fit candidates, and create recruiting processes that are more organized, inclusive, and effective.

Module details

What's included

3 videos8 readings2 assignments1 discussion prompt

3 videosTotal 18 minutes

Your Talent Thesis — Who Are You Actually Looking For?6 minutes
Market Mapping: Understanding the Talent Landscape6 minutes
Diversity-Aware Sourcing from Day One6 minutes

8 readingsTotal 245 minutes

Talent Thesis Worksheet30 minutes
Sorting Exercise: Must-Have / Nice-to-Have / Deal-Breaker 30 minutes
Going deeper into building a sourcing-ready talent thesis40 minutes
3 Sample Market Maps15 minutes
Market Map Starter Worksheet30 minutes
Mapping the market before you source35 minutes
Mini Case Study: Diverse Pipeline, Wrong Strategy30 minutes
Expanding your sourcing lens from day one35 minutes

2 assignmentsTotal 90 minutes

Module 1 Knowledge Check30 minutes
Build a Talent Thesis and Market Map60 minutes

1 discussion promptTotal 15 minutes

Where Does Our Search Start Too Narrow?15 minutes

What's included

3 videos6 readings2 assignments

3 videosTotal 20 minutes

Picking the Right Channel for the Role7 minutes
Search Techniques & Signal Hunting7 minutes
Hooks That Cut Through the Noise6 minutes

6 readingsTotal 130 minutes

Best-Fit Channel Mixes by Role Type15 minutes
Choosing the best recruiting channels for each role30 minutes
Examples List: Non-Obvious Fits That Could Be Great Hires10 minutes
Sharpening your search and reading candidate signals30 minutes
Personalization That Scales Without Becoming Fake10 minutes
Crafting outreach that earns a reply35 minutes

2 assignmentsTotal 90 minutes

Module 2 Knowledge Check30 minutes
Applied Sourcing Scenario: Channels, Search, and Outreach Hooks60 minutes

What's included

3 videos6 readings2 assignments

3 videosTotal 19 minutes

Cold Outreach That Respects Candidates5 minutes
Outreach Campaign Tracking & Core Metrics8 minutes
Lead Nurturing & Lightweight CRM Systems6 minutes

6 readingsTotal 145 minutes

Mini Case Study: Improving a Low-Response Outreach Sequence10 minutes
Building respectful cold outreach that people actually answer35 minutes
What Different Outreach Metric Patterns Usually Mean10 minutes
Tracking outreach like a recruiting campaign35 minutes
Worksheet: Candidate Nurture Tracker + Re-Engagement Plan20 minutes
Keeping warm talent warm: nurturing, tags, and talent pools35 minutes

2 assignmentsTotal 90 minutes

Module 3 Knowledge Check30 minutes
Outreach Campaign Design, Metrics & Candidate Nurture60 minutes

What's included

3 videos6 readings2 assignments

3 videosTotal 21 minutes

Designing a Candidate Experience for Today’s Workforce8 minutes
Capacity Planning for Recruiting Work7 minutes
Follow-Ups & Closing the Loop6 minutes

6 readingsTotal 155 minutes

Small Touches That Make a Recruiting Process Feel High-Trust10 minutes
Designing a proactive candidate experience that feels clear and coordinated35 minutes
Worksheet: Recruiter Capacity Planning Calculator + Priority Grid20 minutes
Planning recruiter capacity without burning out the process40 minutes
Writing Rejections That Preserve Relationships15 minutes
Closing the loop with clarity, speed, and respect35 minutes