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Social Media Marketing Strategies & Analytics

This course is part of Digital Marketing & Social Media Ads Specialization

Instructor: EDUCBA

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design and execute social media marketing strategies across platforms.
Analyze performance using metrics and social media audits.
Create data-driven campaigns to improve engagement and brand growth.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Digital Marketing & Social Media Ads Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Learn how to design, execute, and optimize social media marketing strategies across major platforms. Build data-driven campaigns that improve engagement, brand visibility, and business growth.

This course provides a complete guide to social media marketing, helping you understand how platforms like Facebook, LinkedIn, Twitter, Instagram, and Pinterest are used for business success. You will explore the foundations of SMM and learn how companies use social media to build relationships and drive engagement through Social CRM. You will develop practical skills in conducting social media audits, setting clear marketing objectives, and measuring performance using key metrics. The course also covers platform-specific strategies, helping you choose the right channels and optimize content for each audience. A strong focus is placed on planning and execution. You will learn how to create structured marketing plans, define SMART goals, and build campaigns that deliver measurable results. By the end of the course, you will be able to confidently analyze social media performance, design effective strategies, and manage campaigns that support business growth and customer engagement.

Module details

This module introduces the core concepts of Social Media Marketing (SMM), including platform types, industry statistics, and foundational pillars. It explores how businesses leverage social media for engagement and explains the role of Social CRM in building customer relationships and driving business value.

What's included

6 videos4 assignments

6 videosTotal 38 minutes

What is SMM,Types of SM,6 minutes
SM stats,Tumblr,Instagram,Corporate Social Space10 minutes
India's Stats,5 SMM Pillars,5 minutes
Pillars,SMM CRM,CRM,VSSCRM8 minutes
Summary,scope of CRM2 minutes
Scope of CRM8 minutes

4 assignmentsTotal 60 minutes

Graded - Foundations of Social Media Marketing30 minutes
Introduction to SMM & Social Platforms10 minutes
Market Insights & Core SMM Pillars10 minutes
CRM Integration & Scope in SMM10 minutes

This module focuses on developing effective social media strategies through audits, planning frameworks, and performance measurement. Learners will understand how to evaluate current social presence, define marketing objectives, and use key metrics to track and optimize campaign success.

What's included

7 videos4 assignments

7 videosTotal 38 minutes

StrategyAudit-ElementsTemplate7 minutes
Steps in Audit8 minutes
Closing for audit1 minute
SMM Buzzwords9 minutes
Marketing Objectives and Metrics8 minutes
Objectives & Metrics continues2 minutes
Metrics3 minutes

4 assignmentsTotal 60 minutes

Graded - Strategy, Audit & Performance Metrics30 minutes
Social Media Audit Fundamentals10 minutes
Audit Completion & Key Terminologies10 minutes
Setting Objectives & Measuring Success10 minutes

This module provides an in-depth understanding of major social media platforms such as Facebook, Twitter, and LinkedIn. It covers platform-specific strategies, content optimization techniques, and real-world case studies to help learners build effective brand presence and engagement across channels.

What's included

7 videos4 assignments

7 videosTotal 59 minutes

Introduction4 minutes
Facebook Introduction/FB AT Work11 minutes
Social Media Channels-Facebook8 minutes
Twitter Introduction/Twitter for Brand Building9 minutes
Social Media Channels-Twitter7 minutes
LinkedIn Introduction/Guidelines11 minutes
Content Tips,Advertising Tools,Brand Case Study9 minutes

4 assignmentsTotal 60 minutes

Graded - Platform Deep Dive & Channel Strategies30 minutes
Facebook Marketing Essentials10 minutes
Facebook & Twitter for Brand Building10 minutes
Multi-Platform Strategies & Case Studies10 minutes

This module explores advanced visual platforms like Instagram and Pinterest, along with strategic decision-making for platform selection. It guides learners through creating a comprehensive social media marketing plan, setting SMART goals, and defining mission statements for each platform to ensure long-term success.