Turn data into decisions that move your organization forward. In this course, you’ll learn how to transform your business into a true “decision factory” — where analytics, data products, and digital technologies drive smarter choices, stronger alignment, and greater impact.
Storytelling and Persuading with Data and Digital Technology
Storytelling and Persuading with Data and Digital Technology
This course is part of Transforming Your Company's Data Analytics Specialization
Instructor: William A. Brantley
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Design data‑driven decision systems that align teams, strategies, and company goals.
Apply emerging digital tools such as low‑code apps, AI, and RPA to enhance analytics and productivity.
Use storytelling and foresight tools to communicate insights and influence outcomes.
Turn organizational data into actionable insights that drive smarter business decisions.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
25 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Transforming Your Company's Data Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
Begin with the fundamentals of storytelling and learn how to apply the And‑But‑Therefore (ABT) framework to craft compelling narratives. Explore methods for selecting and integrating the right data to strengthen your story’s impact.
What's included
5 videos11 readings6 assignments
Build effective and visually engaging data presentations. Discover the principles of strong presentation design, apply insights from neuroscience to improve retention, and learn best practices for creating persuasive online presentations.
What's included
5 videos6 readings6 assignments
Examine the art of persuasion and apply the Elegant Pitch tool to design impactful proposals. Gain strategies for recovering from unsuccessful pitches and helping decision‑makers reach a “yes” through self‑persuasion.
What's included
5 videos6 readings6 assignments
Explore how customer education drives success in data‑driven organizations. Learn to design customer training programs and leverage data storytelling techniques to help clients and users get the most value from analytics products.
What's included
5 videos6 readings6 assignments
What's included
3 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
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Status: Free TrialFractal Analytics
Status: Free Trial
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,