Name: Pricing Strategy in Practice
Brand: University of Virginia
Availability: OnlineOnly
Rating: 4.7 (29 reviews)

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Learner Reviews & Feedback for Pricing Strategy in Practice by University of Virginia

4.7

stars

171 ratings

About the Course

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course....

Top reviews

Apr 22, 2020

great course and content. even after almost 10 years in the business environment i was able to learn something new

Jan 23, 2026

Learnt a lot of things both from a price setting and as a consumer

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26 - 29 of 29 Reviews for Pricing Strategy in Practice

By Alberto R N

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Aug 16, 2020

Excellent presented case!!

By Lars A G

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Aug 17, 2021

This course offers a solid introduction into the field of pricing strategy. The course material is of extremely high quality with the instructors giving thorough explanations of both the theory and the practice. The reason this course does not receive full marks is simply due to the fact that the quizzes could be more exhaustive to ensure that you have learned the materials.