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Learner Reviews & Feedback for Retail Marketing Strategy by University of Pennsylvania

4.8
stars
290 ratings

About the Course

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

Top reviews

ID

Jul 31, 2022

Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.

AL

Aug 16, 2025

Marketing emphasis on customer first omnichannel retail strategy. Full of examples from USA and China.

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26 - 50 of 76 Reviews for Retail Marketing Strategy

By Sherry T

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Sep 16, 2024

Very relevant for retail enthusiasts who want to learn about global retail sucsess matrix

By Ishtiaq K

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Nov 8, 2021

Barbara Kahn very experienced .explain very well. i would recommend to everyone.

By Constance G

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Oct 18, 2025

the lectures were easy to follow and the lecturers clearly explained concepts

By Susheel E

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Mar 20, 2023

It is great course and the Teacher Mrs Barbara Kahn is a great teacher.

By Ericka U B

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Feb 13, 2022

Excelente curso y muy facil de implementar en la práctica profesional.

By Erica L

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Jul 22, 2024

Professor was great. Course provided just the amount detail needed.

By Chencheng L

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Apr 3, 2023

Prof. Khan's Retail Success Strategy Matrix is extremely helpful.

By Amit S

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Jul 23, 2022

Vefy informative and very strategical approach to new retailing

By L A

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May 26, 2023

Good up-to-date summary fo retail market post COVID-19.

By Chong Y T

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Jul 13, 2025

There's always something new to learn from Prof. Kahn.

By BOONYING K

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Sep 26, 2021

Love this course! Very up-to-date info and strategies.

By Jacqueline B

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Jan 25, 2023

1) We SHOULD spend a bit of time evaluating failures.

By Mehedee H

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Oct 29, 2021

Very helpful in contest of knowledge and experience.

By Manuela D

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Oct 22, 2022

really interesting. Great aoeajer. Would recommend

By MELANIE C C S

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Sep 30, 2024

Muy bueno pero no me dan mi certificado :(

By Eunike I

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Sep 20, 2024

Interesting, not boring and adds insight

By Maggie M Y

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May 30, 2024

Very Pleasant Professor to learn from

By Nguyen H P

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Feb 12, 2023

This course is the best for marketers

By MALATHI. A

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Apr 15, 2022

more informative and useful course

By Aravind B

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Jul 31, 2021

Amazing instructor and material!

By Adnan A K N

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Oct 21, 2024

Extra-Ordinary Course Content!

By Cristian G

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Sep 29, 2022

Very interesting information!

By Gokul P

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Oct 6, 2021

Really a brilliant course

By Fiaz A

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Dec 22, 2022

A great learning course.

By Nishant T

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Oct 29, 2022

best course to step up