University of Maryland, College Park
Program Management and the Art of Communication Specialization
University of Maryland, College Park

Program Management and the Art of Communication Specialization

Master the Communication skills needed to succeed

William A. Brantley

Instructor: William A. Brantley

1,728 already enrolled

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4.8

(24 reviews)

Beginner level
No prior experience required
16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.8

(24 reviews)

Beginner level
No prior experience required
16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

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Specialization - 5 course series

What you'll learn

  • Craft clear, engaging, and impactful messages that resonate with diverse audiences.

  • Explain the Understanding Triad and its three components—Know-What, Know-How, and Know-Why—to communicate with purpose to stakeholders

  • Design effective feedback loops to confirm audience understanding and improve communication outcomes.

  • Analyze audience characteristics to find the optimal balance of Know-What, Know-How, and Know-Why in your message design.

Skills you'll gain

Category: Communication
Category: Stakeholder Communications
Category: Project Management
Category: Constructive Feedback
Category: Stakeholder Analysis
Category: Interpersonal Communications
Category: Collaboration
Category: Storytelling
Category: Professional Development
Category: Team Building
Category: Strategic Communication
Category: Communication Planning

What you'll learn

  • Apply persuasive communication techniques to influence leaders and align diverse stakeholders.

  • Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.

  • Strengthen leadership presence and build trust across digital and in-person interactions.

  • Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.

Skills you'll gain

Category: Persuasive Communication
Category: Communication
Category: Non-Verbal Communication
Category: Presentations
Category: Leadership
Category: Project Management
Category: Team Building
Category: Strategic Communication
Category: Public Speaking
Category: Emotional Intelligence
Category: Influencing
Category: Electronic Media
Category: Virtual Teams
Category: Stakeholder Communications

What you'll learn

  • Define emotional intelligence (EI) and explain how it supports effective program and project leadership.

  • Use communication techniques from the Coordinated Management of Meaning (CMM) framework to navigate complex social dynamics in projects.

  • Analyze real-world communication challenges through a case study using the LUUUTT Tool, SEAVA Process, Daisy Model, and Hierarchy of Meaning

  • Diagnose and resolve communication breakdowns to improve team performance and stakeholder relationships.

Skills you'll gain

Category: Emotional Intelligence
Category: Cultural Diversity
Category: Conflict Management
Category: Self-Awareness
Category: Communication Strategies
Category: Teamwork
Category: Project Management
Category: Collaboration
Category: Social Skills
Category: Empathy
Category: Interpersonal Communications
Category: Team Management
Category: Persuasive Communication
Category: Stakeholder Management

What you'll learn

  • Build effective communication networks for programs and projects to improve collaboration and transparency.

  • Manage the flow of information and apply knowledge management to organize project data efficiently.

  • Apply best practices for reporting, meetings, and stakeholder communication to enhance project performance.

  • Diagnose and fix communication breakdowns while creating better information‑sharing habits across teams.

Skills you'll gain

Category: Information Management
Category: Stakeholder Management
Category: Communication Strategies
Category: Knowledge Transfer
Category: Communication Planning
Category: Risk Management
Category: Communication
Category: Project Planning
Category: Program Management
Category: Meeting Facilitation
Category: Agile Methodology
Category: Project Management
Category: Agile Project Management
Category: Management Reporting
Category: Project Coordination
Category: Data Integrity
Category: Network Troubleshooting
Category: Stakeholder Engagement

What you'll learn

  • Understand the key components and structure that make stories engaging and effective.

  • Craft compelling vision and status stories to communicate your project or program goals.

  • Apply storytelling techniques to identify, assess, and manage risks in projects and programs.

  • Use storytelling as a strategic tool to influence negotiations and strengthen stakeholder relationships.

Skills you'll gain

Category: Risk Management
Category: User Story
Category: Negotiation
Category: Business Risk Management
Category: Data Presentation
Category: Professional Development

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Instructor

William A. Brantley
University of Maryland, College Park
11 Courses5,703 learners

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