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9 Business Intelligence Tools You Need to Know
These nine essential BI tools can help you discover insights to make important business decisions.
April 25, 2022
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Advance Your Marketing Analyst Career
Advanced marketing analyst roles typically involve more robust data skills and greater leadership within your organization. Explore the resources below to learn how you can advance your career in marketing analytics.
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Expand your marketing analytics expertise
Status: Preview
Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Status: Free Trial
Skills you'll gain: Data Storytelling, Data Visualization, A/B Testing, Sampling (Statistics), Data Analysis, Exploratory Data Analysis, Regression Analysis, Data Visualization Software, Data Presentation, Data Ethics, Feature Engineering, Statistical Hypothesis Testing, Statistics, Statistical Analysis, Data Science, Tableau Software, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming
Status: Free Trial
Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis
In senior roles, marketing analysts often use predictive analytics and machine learning to forecast buyer behaviors and market trends. They may also manage a team of junior analysts and lead communications with business executives. Advancing your career in marketing analytics typically involves sharpening your advanced analytics and business intelligence skills and demonstrating strong leadership. Browse our free resources as you take the next steps in your marketing analyst career:
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Ready to start learning? Explore our catalog of marketing analytics courses or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.
