• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    Create a Small Business Website with Weebly

    Skills you'll gain: Web Content, Content Management, No-Code Development, Web Design and Development, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    63 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Cash Flow Management

    Skills you'll gain: Return On Investment, Accounts Receivable, Cash Flows, Financial Analysis, Cash Management, Accounts Payable, Working Capital, Business Metrics, Inventory Management System, Financial Acumen, Financial Statements, Operational Efficiency, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Herramientas de la Economía Circular

    Skills you'll gain: Sustainable Business, Sustainable Development, Proposal Development, Process Analysis, Environment and Resource Management, Resource Utilization, Corporate Sustainability, Project Design, Waste Minimization, Operational Efficiency, Feasibility Studies, Business Solutions, Environmental Social And Corporate Governance (ESG), Presentations, Cost Benefit Analysis, Strategic Partnership, Innovation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    134 reviews

    Beginner · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Companies and climate change

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Environmental Management Systems, Business Transformation, Climate Change Adaptation, Business Strategy, Business Modeling, Supplier Management, Stakeholder Engagement, Corporate Finance, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    (Giving Helpful Feedback) إعطاء الملاحظات المفيدة

    Skills you'll gain: Constructive Feedback, Recognizing Others, Management Training And Development, Motivational Skills, Performance Review, Cooperation, Employee Performance Management, Employee Coaching, Creativity, Emotional Intelligence, Interpersonal Communications, Positivity, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    407 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Austral

    Educación ambiental para la biodiversidad

    Skills you'll gain: Pedagogy, Teaching, Environment, Sustainable Development, Environmental Science, Environmental Policy, Community Development, Natural Resource Management, Student Engagement, Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    191 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Wireshark for Beginners: Capture Packets

    Skills you'll gain: Network Protocols, TCP/IP, General Networking, Network Monitoring, Network Security, Network Analysis, Linux, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    138 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    ESADE Business and Law School

    La gestión en la empresa familiar

    Skills you'll gain: Succession Planning, Governance, Business Management, Systems Thinking, Organizational Development, Business Risk Management, Leadership, Business Systems, Relationship Management, Conflict Management, Communication, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Pensamiento crítico: toma de decisiones razonadas

    Skills you'll gain: Critical Thinking, Independent Thinking, Decision Making, Strategic Decision-Making, Systems Thinking, Complex Problem Solving, Creative Thinking, Analysis, Ethical Standards And Conduct, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Introduction to Learning Transfer and Life Long Learning (3L)

    Skills you'll gain: Training and Development, Training Programs, Employee Training, Knowledge Transfer, Motivational Skills, Lifelong Learning, Willingness To Learn, Human Learning, Organizational Change, Performance Measurement, Change Management, Coaching, Learning Strategies, Overcoming Obstacles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    231 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Fundamentals of Accounting Capstone

    Skills you'll gain: Asset Management, Budgeting, Small Business Accounting, Expense Management, Accounting, Financial Analysis, Cost Accounting, Financial Accounting, Financial Reporting, Financial Statements, Financial Forecasting, Business Planning, Business Operations, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

1…347348349…834

In summary, here are 10 of our most popular brand management courses

  • Create a Small Business Website with Weebly : Coursera
  • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
  • Cash Flow Management: Duke University
  • Herramientas de la Economía Circular: Universidad de los Andes
  • Companies and climate change: ESSEC Business School
  • (Giving Helpful Feedback) إعطاء الملاحظات المفيدة: University of Colorado Boulder
  • Educación ambiental para la biodiversidad: Universidad Austral
  • Wireshark for Beginners: Capture Packets: Coursera
  • La gestión en la empresa familiar: ESADE Business and Law School
  • Pensamiento crítico: toma de decisiones razonadas: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok