La compra programática nació como una tendencia hace unos años y hoy es el corazón de las estrategias digitales, tanto de Display como de Video. Ha generado una disrupción en la planificación digital, dejando a los medios tradicionales en segundo plano y dándole protagonismo a las audiencias. Enfocado en el uso de la data, la compra programática es la clave hacia la maximización de resultados.
Compra programática de medios: Publicidad online en tiempo real
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Compra programática de medios: Publicidad online en tiempo real
This course is part of Marketing Digital Specialization
Instructor: Andrés Mociulsky
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183 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
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Skills you'll gain
- Data-Driven Marketing
- Media Buying
- Digital Advertising
- Advertising
- Media Strategy
- Contextual Advertising
- Business Metrics
- Online Advertising
- Digital Marketing Campaigns
- Personalized Campaigns
- Key Performance Indicators (KPIs)
- Advertising Campaigns
- Marketing Effectiveness
- Digital Media Strategy
- Media Planning
- Paid media
- Bidding
- Campaign Management
- Performance marketing
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This course is part of the Marketing Digital Specialization
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Showing 3 of 183
MC
Reviewed on Nov 20, 2017
Bastante bueno el curso como introducción y para entender como es que funciona la compra programática y por qué es la línea que marca el futuro de la publicidad.
MM
Reviewed on Apr 12, 2019
Excelente curso, super recomendado, no debe faltarle a qien desea hacer publicidad online.
ML
Reviewed on Jan 31, 2021
Interesante manera de ver desde otro punto de vista como los clicks en realidad no son tan importantes como las conversiones.
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