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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


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    Macquarie University

    Excel for Business with AI: Essentials

    Skills you'll gain: Data Visualization, Microsoft Excel, Interactive Data Visualization, Dashboard, Excel Formulas, Spreadsheet Software, Productivity Software, Data-Driven Decision-Making, Data Management, Microsoft 365, Microsoft Copilot, AI Enablement, Cloud Storage, Generative AI

    Beginner · Course · 1 - 3 Months

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    University of Colorado Boulder

    Data Understanding and Visualization

    Skills you'll gain: Matplotlib, Statistical Visualization, Seaborn, Data Visualization, Exploratory Data Analysis, Data Presentation, Plot (Graphics), Data Visualization Software, Descriptive Statistics, Data Storytelling, Pandas (Python Package), Statistical Methods, Data Analysis, Statistics, Statistical Analysis, Data Manipulation, Box Plots, Scatter Plots, Correlation Analysis, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Interactive Brokers

    Introduction to Value Investing

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Acumen, Income Statement, Balance Sheet, Return On Investment, Business Metrics, Business Valuation, Annual Reports, Competitive Analysis, Quality Assessment, Risk Analysis, Business Research, Investments, Key Performance Indicators (KPIs), Investment Management

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    Alfaisal University | KLD

    ‎ استراتيجيات التسعير | Pricing Strategies ‎

    Skills you'll gain: Revenue Management, Market Dynamics, Product Strategy, Marketing, Cost Accounting, Business Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of California, Davis

    Digital Technology and Social Change

    Skills you'll gain: Digital Transformation, Innovation, Responsible AI, Digital Communications, Machine Learning, Data Ethics, Business Transformation, Blockchain, Emerging Technologies, Social Impact, Technology Strategies, Data Storage, AI Enablement, Artificial Intelligence, Digital Assets, Fundraising and Crowdsourcing, Technology Solutions, Business Ethics, Artificial Neural Networks, Generative AI

    4.6
    Rating, 4.6 out of 5 stars
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    37 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
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    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Fundação Instituto de Administração

    Finanças Orientada a Dados

    Skills you'll gain: Big Data, FinTech, Market Data, Analytics, Financial Market, Business Intelligence, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Mobile Banking, Banking

    4.3
    Rating, 4.3 out of 5 stars
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    24 reviews

    Beginner · Course · 1 - 4 Weeks

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    Kotter

    Kotter's Change Framework: Accelerators 1-4

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Leadership, Organizational Strategy, Business Leadership, Strategic Leadership, Organizational Structure, Leadership, Leadership Development, Cross-Functional Collaboration, Stakeholder Engagement, Employee Engagement, Team Building, Communication Strategies, Lifelong Learning

    4.3
    Rating, 4.3 out of 5 stars
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    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    29 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Michigan

    Rocket Science in Everyday Life

    Skills you'll gain: Environmental Monitoring, Global Positioning Systems, Environment, Physical Science, Climate Change Programs, Geographic Information Systems, Research, Scientific Methods, Science and Research, Analysis, Emerging Technologies

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    Rating, 5 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 4 Weeks

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    L&T EduTech

    Site Investigation

    Skills you'll gain: Laboratory Testing, Test Engineering, Laboratory Experience, Civil Engineering, Environmental Monitoring, Engineering Analysis, Virtual Environment, Experimentation, Research Reports, Structural Analysis, Analytical Testing, Construction, Engineering Practices, Penetration Testing, Engineering Calculations, Data Analysis Software, Technical Standard

    4.6
    Rating, 4.6 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Yonsei University

    Disaster Risk Management and Korean Policies

    Skills you'll gain: Disaster Recovery, Mitigation, Risk Management Framework, Emergency Response, Geospatial Information and Technology, Policty Analysis, Research, and Development, Public Policies, Environmental Policy, Systems Thinking, Case Studies, World History

    4.7
    Rating, 4.7 out of 5 stars
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    91 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Excel for Business with AI: Essentials: Macquarie University
  • Data Understanding and Visualization: University of Colorado Boulder
  • Introduction to Value Investing: Interactive Brokers
  • ‎ استراتيجيات التسعير | Pricing Strategies ‎: Alfaisal University | KLD
  • Digital Technology and Social Change: University of California, Davis
  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera
  • Finanças Orientada a Dados: Fundação Instituto de Administração
  • Kotter's Change Framework: Accelerators 1-4: Kotter
  • External Communications Channels: University of California, Irvine
  • Rocket Science in Everyday Life: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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