• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Classify Images of Clouds in the Cloud with AutoML Vision

    Skills you'll gain: Model Evaluation, Model Training, Applied Machine Learning, Google Cloud Platform, Cloud Applications, Image Analysis, Cloud Computing, Cloud Storage, Predictive Modeling, Predictive Analytics, Data Import/Export

    ★ 4.1 (13) · Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    BigQuery Soccer Data Ingestion

    Skills you'll gain: Google Cloud Platform, Cloud Storage, Query Languages, Data Import/Export, Analytics, Data Science, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Time Series Data Visualization And Analysis Techniques

    Skills you'll gain: Time Series Analysis and Forecasting, Data Visualization, Statistical Visualization, Plot (Graphics), Data Preprocessing, Box Plots, Anomaly Detection, Plotly, Exploratory Data Analysis, Data Processing, Descriptive Analytics, Python Programming

    ★ 4.5 (19) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Onboarding: Automating Employee Journeys

    Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Surveys, Employee Onboarding, Human Resource Strategy, AI Integrations, AI Enablement, Generative AI Agents, User Feedback, Document Management, ChatGPT, Employee Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies

    ★ 4.9 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    MYSQL Workbench إنشاء و تصميم قواعد البيانات باستخدام

    Skills you'll gain: MySQL Workbench, Database Design, MySQL, Database Development, Database Systems, Relational Databases, Databases, Database Management, SQL, Data Maintenance, Data Entry, Data Manipulation, Data Analysis, Data Science

    ★ 5 (11) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Mejores prácticas para el procesamiento de datos en Big Data

    Skills you'll gain: Databricks, Real Time Data, PySpark, Apache Hive, Apache Spark, Big Data, Data Processing, SQL, Data Manipulation, Pandas (Python Package)

    ★ 4.8 (43) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Advanced Quantitative Statistics with Excel

    Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Data-Driven Decision-Making, Data Visualization, Business Analysis, Statistical Analysis, Statistical Methods, Spreadsheet Software, Data Analysis, Correlation Analysis, Case Studies, Statistical Modeling, Statistical Inference, Probability & Statistics, Variance Analysis, Data Manipulation

    ★ 4.8 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Big Data Processing Using Hadoop

    Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, Data Integration, SQL, Query Languages, File I/O, Data Architecture, Data Manipulation, Distributed Computing, Performance Tuning

    ★ 4.6 (10) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, People Analytics, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Scripting Languages, R (Software), Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Employee Retention, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    مجموعة أدوات عالم البيانات

    Skills you'll gain: Version Control, GitHub, Git (Version Control System), Data Transformation, Data Science, Data Analysis, R (Software), R Programming, Software Installation

    ★ 4.7 (107) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Data Analysis with Tidyverse

    Skills you'll gain: Tidyverse (R Package), Data Import/Export, R (Software), Data Wrangling, R Programming, Data Manipulation, Data Analysis, Ggplot2, Relational Databases, Data Transformation, Data Cleansing, Programming Principles

    ★ 4.1 (13) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…313314315…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok