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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    E

    Edureka

    Snowflake Cloud Data Platform: Getting Started

    Skills you'll gain: Cloud Storage, Database Management, Cloud Platforms, Role-Based Access Control (RBAC)

    3.9
    Rating, 3.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Illinois Urbana-Champaign

    Concepts et langage organisationnels

    Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing Analytics, Marketing, Data Analysis, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    How to Describe Data

    Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation

    4.7
    Rating, 4.7 out of 5 stars
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    25 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    TikTok Monetization: Collaborate with Brands

    Skills you'll gain: TikTok, Product Promotion, Content Strategy, Strategic Partnership, Revenue Management, Market Opportunities, Social Media Strategy, Brand Marketing, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cible démographie spécifique de l’utilisateur dans campagne de suivi

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Campaign Management, Drive Engagement, Customer Engagement, Marketing Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Analysis with Python: Inform a Business Decision

    Skills you'll gain: Data Storytelling, Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Business Analysis, Strategic Decision-Making, Data Manipulation, Data Cleansing, Python Programming, Data Import/Export, Promotional Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    U

    Universidad de Palermo

    Gestión de Ingresos

    Skills you'll gain: Revenue Management, Cross Selling, Market Analysis, Competitive Analysis, Upselling, Market Dynamics, Financial Management, Price Negotiation, Forecasting, Property Management Systems, Customer Analysis, Business Strategies, Marketing Channel, Business Intelligence Software, Time Series Analysis and Forecasting, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Getting Started with BigQuery Machine Learning

    Skills you'll gain: Model Evaluation, Google Cloud Platform, Big Data, Applied Machine Learning, Predictive Modeling, Analytics, Predictive Analytics, Machine Learning, SQL

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    CNNs with TensorFlow: Basics of Machine Learning

    Skills you'll gain: Tensorflow, Convolutional Neural Networks, Keras (Neural Network Library), Matplotlib, Artificial Neural Networks, Image Analysis, Deep Learning, Applied Machine Learning, Python Programming, Model Evaluation, Adaptability, Problem Solving

    Intermediate · Guided Project · Less Than 2 Hours

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    U

    University of Colorado Boulder

    Data Analysis with Tidyverse

    Skills you'll gain: Tidyverse (R Package), Data Import/Export, R Programming, Data Manipulation, Data Analysis, Ggplot2, Relational Databases, Data Transformation, Data Cleansing, Data Structures, Programming Principles

    4.1
    Rating, 4.1 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Leeds

    Statistical Methods

    Skills you'll gain: Exploratory Data Analysis, Statistical Methods, Statistical Modeling, R (Software), Data Collection, Statistical Inference, Probability, Data Analysis, Statistical Analysis, Probability Distribution, Simulations, Statistical Visualization, Descriptive Statistics, Sampling (Statistics), Data Visualization Software

    4.8
    Rating, 4.8 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 4 Weeks

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    P

    Packt

    Introduction to Web Development and HTML Basics

    Skills you'll gain: Development Environment, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Snowflake Cloud Data Platform: Getting Started: Edureka
  • Concepts et langage organisationnels : University of Illinois Urbana-Champaign
  • How to Describe Data: University of Michigan
  • TikTok Monetization: Collaborate with Brands: Coursera
  • Cible démographie spécifique de l’utilisateur dans campagne de suivi: Coursera
  • Data Analysis with Python: Inform a Business Decision: Coursera
  • Gestión de Ingresos: Universidad de Palermo
  • Getting Started with BigQuery Machine Learning: Google Cloud
  • CNNs with TensorFlow: Basics of Machine Learning: Coursera
  • Data Analysis with Tidyverse: University of Colorado Boulder

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Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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