• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Как планировать посты в нескольких платформах с Hootsuite

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of London

    Data Science Project Capstone: Predicting Bicycle Rental

    Skills you'll gain: Correlation Analysis, Predictive Modeling, Data Collection, Regression Analysis, Data Science, Forecasting, Data Analysis, Statistical Modeling, Time Series Analysis and Forecasting, Data-Driven Decision-Making, Data Preprocessing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Data Science Decisions in Time

    Skills you'll gain: Precision Medicine, Game Theory, Reinforcement Learning, Data-Driven Decision-Making, Clinical Trials, Bioinformatics, Data Analysis, Image Analysis, Analytics, Markov Model, Bayesian Statistics, Time Series Analysis and Forecasting, Forecasting, Data Science, Strategic Decision-Making, Statistical Methods, Anomaly Detection, Applied Machine Learning, Cybersecurity, Statistical Analysis

    Intermediate · Specialization · 3 - 6 Months

  • S

    SAS

    Responsible Innovation and Trustworthy AI

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Regulatory Compliance, Artificial Intelligence, Business Ethics, Risk Analysis, SAS (Software), Compliance Training, Data Integrity, Human Centered Design, Accountability, Analytics, Diversity and Inclusion, Information Privacy, Data Governance, Data Analysis, Data Management, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • S

    Sapienza University of Rome

    Macroeconomic Financial Accounts

    Skills you'll gain: Financial Systems, Financial Data, Financial Policy, Financial Market, International Finance, Finance, Accounting, Banking, Economics, Financial Analysis, Microsoft Excel, Spreadsheet Software, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Create (Artificial Intelligence) AI VIDEOS WITH ZERO FILMING

    Skills you'll gain: AI Personalization, Video Production, Video Editing, Content Creation, Artificial Intelligence, Animations, Multimedia, TikTok, Natural Language Processing, Scripting

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Sales Teams

    Skills you'll gain: Responsible AI, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Piktochart pour les débutants

    Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Content Marketing, Social Media, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    ML Parameters Optimization: GridSearch, Bayesian, Random

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Regression Analysis, Performance Tuning, Applied Machine Learning, Machine Learning Methods, Machine Learning, Bayesian Statistics, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    The Ultimate SQL Bootcamp: Zero to Hero in 9 Hours

    Skills you'll gain: Microsoft SQL Servers, Relational Databases, Database Architecture and Administration, Data Analysis, Business Analytics

    Beginner · Course · 3 - 6 Months

  • M

    Microsoft

    Coding and Automation for Data Analysis with Generative AI

    Skills you'll gain: Prompt Engineering, Excel Formulas, Generative AI, Data Pipelines, Responsible AI, Data Processing, Debugging, Microsoft Excel, Automation, Data Transformation, Artificial Intelligence, Data Analysis, SQL, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Finding and Preparing for the Right Job

    Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Talent Sourcing, Recruitment, Presentations, Job Analysis, Social Media Content, Personal Development, Writing, Portfolio Management, Branding

    Beginner · Course · 1 - 4 Weeks

1…318319320…465

In summary, here are 10 of our most popular marketing analytics courses

  • Как планировать посты в нескольких платформах с Hootsuite: Coursera
  • Data Science Project Capstone: Predicting Bicycle Rental: University of London
  • Data Science Decisions in Time: Johns Hopkins University
  • Responsible Innovation and Trustworthy AI : SAS
  • Macroeconomic Financial Accounts: Sapienza University of Rome
  • Create (Artificial Intelligence) AI VIDEOS WITH ZERO FILMING: Alex Genadinik
  • GenAI for Sales Teams: Coursera
  • Piktochart pour les débutants: Coursera
  • ML Parameters Optimization: GridSearch, Bayesian, Random: Coursera
  • The Ultimate SQL Bootcamp: Zero to Hero in 9 Hours: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok