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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Sales Presentation, Customer experience strategy (CX), Operations Management, MarTech, Marketing Management, Strategic Marketing, Marketing Planning, Media Planning, Marketing Strategy and Techniques, Supply Chain Systems, Customer experience improvement, Marketing Strategies, Customer Relationship Management, Sales Presentations, Sales Management, Customer Retention, Branding, Supply Chain, Forecasting

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Generative AI Course for Marketing, Sales, and Campaigns

    Skills you'll gain: Responsible AI, Lead Generation, Personalized Campaigns, Data Ethics, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Business Marketing, Marketing Automation, Cross Selling, Demand Generation, Prospecting and Qualification, Sales Prospecting, Ethical Standards And Conduct, Data-Driven Marketing, Sales Development, MarTech, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Email Marketing: Build and Optimize High-Converting Campaign

    Skills you'll gain: Email Marketing, Dashboard, Campaign Management, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Copywriting, Campaign Planning, Content Performance Analysis, Marketing Planning, Marketing Effectiveness, Digital Marketing Campaigns, Email Automation, Performance Metric, Key Performance Indicators (KPIs), Data-Driven Marketing, A/B Testing, Business Priorities, Marketing Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    How to Create a Successful Digital Marketing Strategy

    Skills you'll gain: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    AI for E-Commerce: No-Code Tools for Sales & Marketing

    Skills you'll gain: Fraud detection, Google Gemini, Decision Intelligence, Demand Planning, Personalized Campaigns, Customer experience improvement, User Feedback, Customer Insights, Gemini, Text Mining, E-Commerce, AI Personalization, AI Enablement, Email Automation, Customer Demand Planning, Customer Analysis, AI powered creativity, Retail Store Operations, AI literacy, Design Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    社会调查与研究方法 (下)Methodologies in Social Research (Part 2)

    Skills you'll gain: Surveys, Survey Creation, Interviewing Skills, Statistical Analysis, Research Methodologies, Research, Science and Research, Data Cleansing, Data Collection, Research Design, Scientific Methods, Social Sciences, Case Studies, Qualitative Research, Research Reports, Report Writing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    STARWEAVER

    Gen AI Sales Forecasting and Marketing Analysis

    Skills you'll gain: Decision Intelligence, Data-Driven Decision-Making, ChatGPT, AI Integrations, Analysis, Forecasting, Predictive Modeling, Process Optimization, Automation, Visualization (Computer Graphics)

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Custom Marketing Analytics Dashboard in Data Studio

    Skills you'll gain: Data Visualization, Data Literacy, Data Presentation, Business Analytics, Dashboard Creation, Dashboard, Data Analysis, Analytics, Data Storytelling, Looker (Software), Marketing Analytics, Data-Driven Decision-Making, Data-Driven Marketing, Data Integration, Google Ads

    4.4
    Rating, 4.4 out of 5 stars
    ·
    121 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prospecting and Qualification, Prompt Engineering, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Customer Analysis, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Marketing Strategies, Search Engine Optimization, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Machine Learning and Generative AI for Marketing

    Skills you'll gain: Marketing Analytics, Time Series Analysis and Forecasting, Retrieval-Augmented Generation, AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Generative AI, Data-Driven Marketing, Customer Analysis, Key Performance Indicators (KPIs), Data Transformation, Generative Model Architectures, Customer Engagement, Marketing Strategies, Generative Adversarial Networks (GANs), Predictive Modeling, Responsible AI, Predictive Analytics, Trend Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Email Marketing: Boost Sales with High-Converting Campaigns

    Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder
  • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
  • Email Marketing: Build and Optimize High-Converting Campaign: Board Infinity
  • How to Create a Successful Digital Marketing Strategy: Madecraft
  • AI for E-Commerce: No-Code Tools for Sales & Marketing: Board Infinity
  • 社会调查与研究方法 (下)Methodologies in Social Research (Part 2): Peking University
  • Gen AI Sales Forecasting and Marketing Analysis: STARWEAVER
  • Create a Custom Marketing Analytics Dashboard in Data Studio: Coursera
  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • Google Analytics: Data-Driven Marketing Mastery with AI: Coursera

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