社会调查与研究方法（下）Methodologies in Social Research (Part 2)

社会调查与研究方法（下）Methodologies in Social Research (Part 2)

Instructor: 邱泽奇（Qiu Zeqi）

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8 modules

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2 weeks to complete

at 10 hours a week

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8 modules

Gain insight into a topic and learn the fundamentals.

25 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

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Assessments

8 assignments¹

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Taught in Chinese (Simplified)

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There are 8 modules in this course

社会调查与研究方法，首先，是一套观察社会现象、测量社会现象的工具；其次，是一套分析和运用社会现象数据的科学方法；最高境界，则是一套针对社会、经济、教育、政治、法律、管理、公共卫生、新闻报道等人类的生产与生活现象，进行科学沟通的思维逻辑与表达方式。

　　搜集数据是从理论到实践的过程。从本周的课程开始，将进入到社会调查与研究的实践操作部分。本周讨论最常见的数据搜集方法：问卷调查。主要内容包括：什么是问卷调查？问卷有哪些基本类型？一份完整的问卷包括哪些基本要素？怎样设计一份问卷？怎样实施一项问卷调查？为保证问卷调查的质量，如何对问卷调查过程进行管理？

What's included

10 videos1 assignment1 peer review

10 videos Total 94 minutes

10-01 问卷的要素 6 minutes
10-02 问卷结构的设计（1） 10 minutes
10-02 问卷结构的设计（2） 9 minutes
10-03 问卷主体的设计（1） 11 minutes
10-03 问卷主体的设计（2） 9 minutes
10-03 问卷主体的设计（3） 10 minutes
10-04 问卷辅助内容的设计 6 minutes
10-05 问卷的类型 12 minutes
10-06 问卷调查的实施 11 minutes
10-07 问卷调查的管理 10 minutes

1 assignment Total 30 minutes

第08周作业 30 minutes

1 peer review Total 60 minutes

第三次研究实践 60 minutes

　　除了问卷调查以外，还有其他的数据搜集方法。本周探讨访谈调查和观察调查。主要内容包括：什么是访谈调查和观察调查？在访谈调查和观察调查中，访员扮演什么角色？要遵循哪些规范？要掌握哪些技巧？如何组织访谈调查和观察调查？不同类型的访谈或观察方法各自适用于什么情境？

What's included

9 videos1 assignment

9 videos Total 93 minutes

11-01 什么是访谈调查 18 minutes
11-02 结构式访谈 12 minutes
11-03 无结构式访谈 15 minutes
11-04 深度访谈 6 minutes
11-05 专题小组 11 minutes
12-01 什么是观察调查 12 minutes
12-02 实验室观察 4 minutes
12-03 参与观察与非参与观察 8 minutes
12-04 结构式观察与无结构式观察 8 minutes

1 assignment Total 30 minutes

第09周作业 30 minutes

　　在常见的数据搜集方法中，还有文献调查与痕迹调查。本周的主要内容包括：什么是文献调查？文献有哪些类型？文献调查有哪些方法和技巧？什么是痕迹数据？大数据又是什么？痕迹数据与大数据有什么关系？大数据调查采用什么方法？

What's included

8 videos1 assignment1 peer review

8 videos Total 94 minutes

13-01 什么是文献调查 5 minutes
13-02 文献的类型（1） 11 minutes
13-02 文献的类型（2） 10 minutes
13-03 文献调查方法（1） 9 minutes
13-03 文献调查方法（2） 13 minutes
14-01 痕迹证据、数据 9 minutes
14-02 作为痕迹数据的大数据 17 minutes
14-03 大数据调查方法 20 minutes

1 assignment Total 30 minutes

第10周作业 30 minutes

1 peer review Total 60 minutes

第四次研究实践 60 minutes

　　没有质量的数据，就是垃圾。本周探讨调查数据的整理和数据质量的评估。主要内容包括：调查数据有哪些类型？如何整理、清理并数据库化各类调查数据？数据的质量会受哪些因素的影响？如何评估数据质量？

What's included

10 videos1 assignment

10 videos Total 101 minutes

15-01 调查数据的类型 10 minutes
15-02 调查数据的整理 16 minutes
15-03 调查数据的清理 17 minutes
15-04 调查数据的数据库化（1） 14 minutes
15-04 调查数据的数据库化（2） 14 minutes
16-01 调查数据质量（09:14） 9 minutes
16-02 覆盖性误差（05:39） 6 minutes
16-03 测量性误差（03:16） 3 minutes
16-04 应答性误差（05:48） 6 minutes
16-05 抽样性误差（06:04） 6 minutes

1 assignment Total 30 minutes

第11周作业 30 minutes

　　从这一周开始，进入数据运用的讨论。本周课程探讨社会调查与研究方法中在方法上具有综合意义的案例研究。主要内容包括：什么是案例研究？人们对案例研究有哪些误解？案例研究有哪些特征和用途？如何设计一项案例研究？如何搜集、分析案例研究的数据？案例研究的结果如何呈现？

What's included

7 videos1 assignment

7 videos Total 71 minutes

17-01 理解案例研究（1） 9 minutes
17-01 理解案例研究（2） 9 minutes
17-02 案例研究的设计（1） 14 minutes
17-02 案例研究的设计（2） 12 minutes
17-03 案例数据的搜集 9 minutes
17-04 案例数据的质量与分析 11 minutes
17-05 案例报告 6 minutes

1 assignment Total 30 minutes

第12周作业 30 minutes

　　本周探讨常见的数据运用的方法：统计分析与数据挖掘。主要内容包括：利用统计方法分析调查数据的基本原理是什么？针对单变量、双变量和多变量数据各有哪些统计分析方法？大数据分析与调查数据的统计分析有什么不同？数据挖掘有哪些类型，又有哪些分析技术和方法？

What's included

8 videos1 assignment

8 videos Total 85 minutes

18-01 统计分析 16 minutes
18-02 单变量分析 18 minutes
18-03 双变量分析 11 minutes
18-04 多变量分析（1） 9 minutes
18-04 多变量分析（2） 11 minutes
19-01 大数据与数据挖掘 6 minutes
19-02 数据挖掘的类型 8 minutes
19-03 数据挖掘的技术 6 minutes

1 assignment Total 30 minutes

第13周作业 30 minutes

　　研究设计、搜集数据、分析数据，目的是为了理解事物之间的关系模式，结果表达是也是其中重要的一环。本周的主要内容包括：调查研究结果有什么特点？调查研究结果的表达有哪些方式？需要遵循哪些规范？作为调查研究结果的重要表达方式，学术论文与研究报告的格式分别是什么？两者之间有什么区别？

What's included

4 videos1 assignment

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What's included

1 assignment

Instructor

邱泽奇（Qiu Zeqi）

Peking University

3 Courses 17,694 learners

Offered by

Peking University

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