20 Questions To Help You Start a Business

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20 Questions To Help You Start a Business

This course is part of Starting a Business Specialization

Instructor: Madecraft

Included with Learn more

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

How to turn your founder vision into a clear pitch, a sharp USP, and a prioritized customer list that guides every decision.
How to build the go-to-market, pivot, and IP-protection strategies that help your business survive its first year and grow beyond it.
How to choose the right business structure, raise the right kind of money, and pick a name that carries your brand into the future.

Details to know

Shareable certificate

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This course is part of the Starting a Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Starting a business is one of the most rewarding things you'll ever do, and one of the easiest places to make expensive mistakes. This course gives you a clear, founder-tested path from idea to launch, without the jargon or the fluff.

You'll develop a compelling answer to the "why" behind your business, set balanced personal and business goals, and craft a unique selling proposition that actually differentiates you. You'll learn how to identify your full customer spectrum, spot the three kinds of competitors you'll face, and build the marketing, networking, and go-to-market plans that bring in your first hundred customers. You'll get the tools to pivot when markets shift, protect your intellectual property, pick the right legal structure, pitch investors, raise the right kind of money, and land on a company name that sticks. By the end, you'll have the skills and confidence to launch, and a playbook you'll return to as your business grows.

Before you build anything, you need to know why you're building it and what you're aiming for. In this module, you'll develop a compelling founder pitch, set balanced personal and business goals, craft a sharp USP, and build the right advisory and self-care habits to carry you through launch.

What's included

8 videos1 reading2 assignments1 discussion prompt

8 videosTotal 34 minutes

Becoming Your Own Boss2 minutes
Why Are You Building This Business?5 minutes
What Are Your Business and Personal Goals?5 minutes
What Is Your USP?5 minutes
What Does Success and Failure Look Like?5 minutes
What Kind of Founder Are You?4 minutes
Who Are Your Business Advisors?4 minutes
What Are Your Mental Health Strategies?4 minutes

1 readingTotal 10 minutes

Founder Fuel: The Case for Your Wellbeing10 minutes

2 assignmentsTotal 20 minutes

Sharpen Your Edge: Build Your USP10 minutes
Laying Your Founder Foundations10 minutes

1 discussion promptTotal 10 minutes

Define the Founder in You10 minutes

Customers are the only reason your business exists, and competitors are always closer than they look. In this module, you'll profile and prioritize your customers, spot direct, indirect, and substitute competitors, and design the marketing, networking, and go-to-market plays that turn attention into revenue.

What's included

7 videos2 assignments

7 videosTotal 32 minutes

Who Are Your Customers?5 minutes
Who Are Your Competitors?5 minutes
How Can You Get Customers?4 minutes
What Is Your Wide Net Reach Approach?4 minutes
Are You Connecting With the Right People?4 minutes
What Is Your Go to Market Plan?5 minutes
Are You Innovating Constantly?5 minutes

2 assignmentsTotal 20 minutes

Launch-Ready: Plan Your First Market Push10 minutes
Customers, Competitors, and the Crowd10 minutes

Even the sharpest plan meets a market that moves, and the best ideas attract copycats. In this module, you'll learn when and how to pivot with a clear S.M.A.R.T. strategy, and you'll apply four concrete tactics to protect the ideas and brand that give your business its edge.

What's included

2 videos1 assignment

The legal and financial setup of your business shapes your liability, your taxes, and how investors see you. In this module, you'll pick the right business structure, prepare an investor-ready pitch, choose the right fundraising path, and land on a company name that sticks.

What's included

5 videos1 reading1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Madecraft

82 Courses4,802 learners

Offered by

Madecraft

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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