Agentic AI Content for Practitioners: Marketing

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Agentic AI Content for Practitioners: Marketing

Instructor: Hurix Digital

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3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

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There are 3 modules in this course

Enhance Marketing with AI: Tools for Optimal Campaigns is an intermediate-level course designed for marketing professionals ready to harness artificial intelligence for transformative campaign results. In today's data-driven marketing landscape, AI tools are no longer optional—they're essential for competitive advantage. This course equips you with practical skills to implement AI agents for automation, master prompt engineering for brand-aligned content creation, and integrate analytics tools for comprehensive performance tracking. Through real-world case studies from Nike, Coca-Cola, and IBM Watson, you'll learn to transform manual marketing processes into intelligent, data-driven workflows. The course combines strategic frameworks with hands-on applications, enabling you to immediately apply AI tools to your marketing challenges. By completion, you'll have the knowledge to design AI-powered campaigns that save time, improve targeting, and deliver measurable business results. Whether you're optimizing social media strategies, creating compelling content, or analyzing customer journeys, this course provides the AI marketing foundation you need to lead in the digital age.

In this foundational lesson, learners will discover how AI agents revolutionize marketing workflows by automating repetitive tasks like campaign planning, social media scheduling, and A/B testing. Through real-world examples from Nike and Spotify, students will explore the transformation from manual processes to intelligent automation, learning to identify opportunities for AI integration in their own marketing strategies.

What's included

3 videos2 readings1 assignment

3 videos Total 14 minutes

Introduction and Welcome 4 minutes
The AI Marketing Revolution: Understanding Intelligent Automation 4 minutes
Case Study Deep Dive: Nike's AI-Powered Social Media Strategy 6 minutes

2 readings Total 16 minutes

Welcome to the Course: Course Overview 4 minutes
Identifying AI Automation Opportunities in Your Marketing Workflow 12 minutes

1 assignment Total 15 minutes

HOL: Build Your First AI Agent: Automated Campaign Planning 15 minutes

This lesson focuses on the strategic art of prompt engineering to generate compelling, brand-consistent content while leveraging AI for sentiment tracking and audience insights. Through hands-on practice with real-world examples from Coca-Cola's AI-driven campaigns, learners will master the techniques for crafting effective prompts that maintain brand voice and utilize AI-powered sentiment analysis to enhance content relevance and audience engagement.

What's included

2 videos2 readings1 assignment

2 videos Total 10 minutes

The Art and Science of Prompt Engineering 6 minutes
AI-Powered Sentiment Analysis: Understanding Your Audience's Emotions 4 minutes

2 readings Total 25 minutes

Sprout Social - 25 Best AI Marketing Tools for Smarter Workflows 15 minutes
Integrating Sentiment Analysis with Content Strategy 10 minutes

1 assignment Total 15 minutes

HOL: Create Brand-Aligned Content with Sentiment Tracking 15 minutes

In this final lesson, learners will master the integration of CRM systems with AI analytics tools to enable comprehensive performance tracking and strategic optimization. Through practical examples from retail CRM implementations and IBM Watson's marketing analytics, students will learn to transform raw data into actionable insights that drive measurable marketing success and inform strategic decision-making.

What's included

3 videos2 readings3 assignments

3 videos Total 13 minutes

The Power of Integrated Marketing Analytics 4 minutes
IBM Watson's Marketing Intelligence: From Data to Strategic Insights 6 minutes
Congratulations and Continuous Learning Journey 2 minutes

2 readings Total 18 minutes

Retail CRM Integration: Transforming Customer Data into Marketing Gold 12 minutes
Building Your Analytics Integration Strategy: Tools and Implementation 6 minutes

3 assignments Total 70 minutes

HOL: Design an Integrated Marketing Analytics Dashboard 15 minutes
Project: AI-Powered Marketing Campaign Strategy 45 minutes
Assessment 10 minutes

Instructor

Hurix Digital

Coursera

379 Courses 31,435 learners

Offered by

Coursera

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