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Analyze Markets: Go/No-Go Decisions

This course is part of TAM to Go/No-Go: Market Research and Growth Strategy Specialization

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learners will make data-driven go/no-go recommendations by analyzing market share trends and applying a structured evaluation scorecard.

Details to know

Shareable certificate

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Build your subject-matter expertise

This course is part of the TAM to Go/No-Go: Market Research and Growth Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

The course, Analyze Markets Go/No-Go Decisions, is designed for aspiring business analysts, strategists, and marketing professionals who want to master the art of making high-stakes market entry decisions. In a competitive global landscape, knowing when to pursue a new market and when to walk away is a critical skill. This course demystifies that process by equipping you with two powerful, data-driven techniques: competitive market share analysis and structured market evaluation.

You will start by learning how to analyze competitive positioning, not as a static snapshot, but as a dynamic story told over time. Through practical, hands-on activities, you will calculate and visualize market share trends to identify who is winning, who is losing, and where strategic opportunities lie. Next, you will move from analysis to decision-making by mastering a structured market entry scorecard. You'll learn to systematically score a market’s attractiveness by weighing factors like competitive intensity, market size, growth potential, and regulatory risk. By the end of this course, you won't just be interpreting data; you'll be using it to build a compelling business case. You will be able to formulate and defend a clear go/no-go recommendation, transforming complex market data into a decisive strategic plan. This course is for anyone ready to move beyond basic analysis and start driving impactful business strategy.

Module details

This module lays the foundation for strategic market analysis. You will learn why tracking market share over time is critical for understanding a competitive landscape. You will get hands-on experience calculating market share, identifying performance trends, and creating powerful data visualizations to communicate the story of who is winning and losing in a market.

What's included

2 videos2 readings2 assignments

2 videosTotal 16 minutes

The Streaming Wars: A Story Told by Data9 minutes
Build a Trend Analysis from Scratch7 minutes

2 readingsTotal 16 minutes

Market Share 101: Core Concepts and Calculations8 minutes
Your Competitive Analysis Career Path8 minutes

2 assignmentsTotal 35 minutes

Hands-On Learning: Analyze the Automotive Market25 minutes
Knowledge Check: Market Share Fundamentals10 minutes

In this module, you will transition from an analyst to a strategist. You'll learn how to use the insights from competitive analysis to make a sound, evidence-based market entry recommendation. You will master a structured scorecard framework to evaluate a new market's attractiveness and use it to formulate a definitive go/no-go decision for leadership.