Analyze Markets: Strategy with SWOT

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Analyze Markets: Strategy with SWOT

This course is part of Marketing Analysis and KPIs Specialization

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply the 4Ps and SWOT frameworks to analyze competitor tactics and market position, turning research into a structured strategic overview.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Marketing Analysis and KPIs Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Analyze Markets: Strategy with SWOT provides a practical, hands-on foundation in the strategic marketing frameworks essential for modern market analysis. You'll move beyond theory to master the application of two core models: the 4Ps marketing mix and SWOT analysis. First, you will learn to deconstruct any company's go-to-market strategy by classifying real-world business tactics into Product, Price, Place, and Promotion. Next, you will learn to conduct a comprehensive SWOT analysis, systematically organizing research on a competitor's internal strengths and weaknesses against external market opportunities and threats. Through interactive exercises and building a complete analysis based on case studies like Netflix and Tesla, this course transforms how you see the market. You will develop the analytical thinking required to translate raw data into a structured strategic overview, identify competitive vulnerabilities, and formulate actionable recommendations—a critical and foundational skill for aspiring market research analysts, marketing professionals, or business strategists.

In this module, you will master the 4Ps marketing framework (Product, Price, Place, and Promotion). You'll learn to deconstruct any company's go-to-market strategy by identifying, classifying, and interpreting its core business tactics. Using Coca-Cola's iconic strategy as a case study, you'll see how these four elements work together to create a dominant market position, and you'll get hands-on practice categorizing tactics in an interactive exercise.

What's included

3 videos1 reading2 assignments

3 videos Total 19 minutes

Deconstructing Coca-Cola's Global Strategy 8 minutes
Spot the P: Real-World Marketing Tactics 7 minutes
How to Classify Any Tactic? 5 minutes

1 reading Total 5 minutes

The 4Ps: Product, Price, Place, and Promotion 5 minutes

2 assignments Total 25 minutes

Hands-On Learning (HOL): The 4Ps Sorting Challenge 15 minutes
Knowledge Check: 4Ps Concepts 10 minutes

This module teaches you how to conduct a SWOT analysis to evaluate a competitor's market position and organize business insights into an actionable analysis. You will learn to identify internal, controllable factors (Strengths and Weaknesses) and separate them from external, uncontrollable market forces (Opportunities and Threats). Using Netflix and Tesla as guiding examples, you will build a complete SWOT analysis and use it to formulate a basic strategic recommendation.

What's included

2 videos1 reading3 assignments

2 videos Total 13 minutes

How Netflix Navigates the Streaming Wars? 7 minutes
Building a SWOT, Step-by-Step with Tesla 7 minutes

1 reading Total 5 minutes

The SWOT Matrix: Internal vs. External Factors 5 minutes

3 assignments Total 55 minutes

Hands-On Learning (HOL): Drafting a Competitor SWOT 15 minutes
Knowledge Check: SWOT Concepts 10 minutes
Final Project: Competitor Analysis Brief 30 minutes

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Instructor

LearningMate

231 Courses 15,499 learners

Offered by

Coursera

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