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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,222 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

BP

Aug 13, 2022

It was fun doing this course, discovered many things related to analytics and measurement. Would be confident now, if anyone would ask about this.

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226 - 250 of 483 Reviews for Assess for Success: Marketing Analytics and Measurement

By FRANCISCO J V D S L

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Jun 7, 2024

Bom de mais. Ótimo para aprender.

By Adiatma K

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Aug 5, 2023

really good for general knowledge

By Irene R

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Jul 3, 2023

i learned a lot from this course.

By CAROLINA R S

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Sep 14, 2025

el curso es practico y concreto,

By Purushottam P

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Aug 12, 2025

its a good platform for learning

By Soe W T

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Aug 19, 2024

The teacher is the best so far.

By Khalidhussien a r

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Aug 7, 2024

محتوي ممتاز وطريقة تقديم متميزة

By Shuang S

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Jun 9, 2024

he makes the content very clear

By Umer D

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Dec 27, 2022

Great and knowledgeable course.

By SADIA A

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Jul 26, 2023

Had a good learning experience

By tanya c

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May 5, 2023

Very informative! Thank you!!!

By LINA O

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Aug 15, 2024

essential. Thank you so much!

By Timothy J B

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Aug 18, 2023

A very thorough short course.

By Serosh S

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Oct 26, 2022

too much informative course

By andhika y

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Feb 16, 2025

thank you for you knowledge

By Larisa O

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Oct 26, 2024

Muy interesante y completo.

By Abraham A

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Sep 21, 2023

Great course very easy use

By Halyna S

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Jun 11, 2023

Thanks for a great course!

By وسام ا

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Jul 24, 2025

من أفضل الدورات التدريبية

By Ritesh P

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Mar 10, 2025

I am enjoying this course

By Muhammad F

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Feb 9, 2023

amazing from start to end

By Muhammad U T

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Oct 15, 2022

Amazing piece of content

By AREEJ M S A

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Aug 8, 2022

معلومات قيمة وعملية مفيدة

By Sashila A V M

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Jan 18, 2025

Concise and to the point

By Amit S P

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Dec 21, 2022

Great learning experince