This course develops the communication behaviours that support persuasive, trust-based negotiation. Learners explore how active listening, questioning and clarification help uncover buyer needs, concerns and decision criteria before moving into more persuasive dialogue.

B2B Sales: Communication And Buyer Influence

B2B Sales: Communication And Buyer Influence
This course is part of B2B Sales: Negotiation, Deal Closing And Buyer Influence Specialization

Instructor: The Expert Academy
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Intermediate level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Use active listening to understand buyer priorities, concerns and decision criteria.
Apply ethical persuasion techniques in negotiation and sales conversations.
Build trust through body language, rapport and professional presence.
Frame value clearly during persuasive negotiation dialogue.
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Recently updated!
August 2026
Assessments
11 assignments
Taught in English
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This course is part of the B2B Sales: Negotiation, Deal Closing And Buyer Influence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
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The Expert Academy

The Expert Academy

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