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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School
883 ratings
About the Course
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success.
The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty.
Top reviews
CT
Mar 26, 2022
I really enjoyed the course. The course is very well articulated by Prof Maria Dieguez, I managed to learn every aspect in the course effectively.
AZ
Sep 26, 2020
I am very helped by the learing method of this class, it's such a new sight for me to learn things. I am happy to learing this Brand Identity and Strategy class from ie University :)
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251 - 251 of 251 Reviews for Brand Identity and Strategy
By Aarti P
•May 29, 2025
i got no certificate