“Creatividad en la bandeja de entrada: marketing por correo electrónico” es el cuarto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Aprenderás a ejecutar campañas de marketing por correo electrónico de forma exitosa. El e-mail es uno de los canales más utilizados como parte de las estrategias de marketing digital. El correo electrónico es una vía para comunicarse con las y los clientes, impulsar las ventas y fidelizar audiencias. En este curso, profundizarás tus conocimientos sobre marketing por correo electrónico y aprenderás a crear estrategias, ejecutar campañas y medir resultados. También, aprenderás a usar listas de correo y a automatizar flujos de trabajo.
Creatividad en la bandeja de entrada: marketing por correo electrónico
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Creatividad en la bandeja de entrada: marketing por correo electrónico
This course is part of Google Marketing Digital e E-Commerce Professional Certificate
Instructor: Google Career Certificates
11,238 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
300 reviews
Beginner level
No prior experience required
Flexible schedule
3 weeks at 10 hours a week
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Comprende el rol del marketing por correo electrónico en una estrategia digital
Redacta de forma efectiva correos electrónicos, asuntos y textos de vista previa
Prueba, ejecuta y optimiza una campaña de marketing por correo electrónico
Mide y analiza los resultados de la campaña de correo electrónico
Skills you'll gain
- Email Marketing
- Marketing Automation
- Performance Metric
- Smart Goals
- Digital Marketing Campaigns
- Data-Driven Marketing
- Content Creation
- Data Security
- Email Automation
- Content Performance Analysis
- Campaign Management
- Management Reporting
- Performance Reporting
- Marketing Strategy and Techniques
- Personally Identifiable Information
- Strategic Marketing
- Customer Retention
- Copywriting
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
25 assignments
Taught in Spanish
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This course is part of the Google Marketing Digital e E-Commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
There are 5 modules in this course
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Showing 3 of 300
BL
Reviewed on Oct 2, 2023
Muy interesante el curso, requiere dedicación y disciplina para aplicar las herramientas.
YA
Reviewed on Jun 11, 2024
Es un curso excelente, con el aprendí mucho sobre el marketing por correo electrónico.
GG
Reviewed on Aug 18, 2024
Es un curso muy completo,especifico, que te brinda una formación muy solida.Te construye confianza con sus actividades y te brinda la capacidad de seguir proyectándote.
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